The Benefits of Using Multiple H1 Tags

Google had made it clear that digital marketers can use as many H1 tags as they want. Despite this, we still recommend going for a single one for formatting purposes and the fact that one H1 tag can already bring you desired SEO (Search Engine Optimization) returns.

Benefits of Multiple H1 Tags - Redkite Digital Marketing

However, if you insist on using many H1 tags, probably due to aesthetics or further digital marketing strategies, there is definitely no problem! But you need to be still mindful to ensure that you are not wasting time and resources. Here we have a post that should help you focus more on H1 tags and other headings for better SEO!

Guidelines of using more than one H1 tag

H1 tags are extremely valuable and putting a single one or a dozen of them in your content will certainly not hurt your SEO. The reason is Google actually recognizes a page as worthy of being in top search engine rankings when the H1 tags are fittingly placed, not on how many they are.

And so, again, it does no matter how many H1 tags you’ll embed on a particular webpage, your established search engine rankings will be fine, granted the page has good semantic markup.

This was made even possible by HTML5 which uses a template where you can have an H1 tag per section. But then, again, no matter what markup language you use, Google is smart enough to identify if you’re using H1 tags properly.

Of course, while you can add countless H1 tags to your page as much as you want, you also need to watch yourself so it won’t turn into something spammy. We all know that online visitors hate spam and once they suspect that you are peppering the content with H1 tags, then they’ll more likely bounce out.

Also, header tags is in a hierarchy for a reason. If you really do not need H1 tags to divide content, you can maximize the use of H1 tags and the rest of the header tags.

Advantages of using a lot of H1 tags

Having multiple H1 tags will elevate your SEO status in many ways. First off, having many H1 tags will look good for your webpage granted the content calls for it. If you are putting H1 tags just for the sake of it and the section does not open to a separate content then expect user experience (UX) to suffer.

Next, while adding more than one H1 tags will not hurt or improve your search engine rankings, it will definitely provide better impressions which you need for Google to continuously put you in the map.

Guidelines for H1 Tags - Redkite Digital Marketing

Having many H1 tags also puts your digital marketing company in the Philippines a step ahead of a practice that should be more common in the future. HTML5 allows its users to have several H1 tags naturally so expect for this to be customary once everyone is integrated with the markup language.

Steps on using more than one H1 tag

We can’t emphasize this enough but good content is what you need before starting the H1 tag downpour that you want for your website.

More than anything, a good content (grammar, keywords, and all) brings in and retains the visitors; other elements such as H1 and H1 tags only help the process. When you come out with good content, it also means you know where to put the H1 tags that you are meaning to include so the H1 tag implant process should be easier.

Of course, you need to know the proper place for your H1 tags. They should be in the top sections of the page, usually as titles.

Now that you are using a lot of them, you can substitute some H1 tags to H2 tags. Note that there is a big difference between H1 and H2 tags and you can’t just carelessly trade one to another. Ensure that tag that you are using is suitable to a content that follows it.

Adding Multiple H1 Tags - Redkite Digital Marketing

Keywords should also not be forgotten. Since you are using multiple H1 tags, better distribute your keywords. Not every H1 tag should have a keyword and if one has one, make sure it has appropriate keywords and is semantically correct.

It’s thrilling to think that what looks like a miniscule element in a content actually needs a lot of SEO care to be beneficial to the entire digital marketing fare! In the end, we must realize that SEO will never be glued to traditional and tried-and-tested means, there will be new innovations that you need to adapt to catch up.

There are a lot of confusion about whether it’s good to have more than one H1 tags or not. Now that the mediator of all our SEO efforts have confirmed that it does not matter, you can put multiple H1 tags to your heart’s content!

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Do You Need Native Advertising? Why or Why Not?

Ads or advertisements, whether they are paid or not, is a beneficial type of strategy for any type of business.

And if you are going for this route for your digital marketing here in the Philippines or elsewhere, you need to understand that the creation of ads is not simply putting together words and images and releasing it with any of the platforms that you are using.

Do You Need Native Advertising

To work, ads also need to look organic, like they are really part of the picture. This is where native ads come in.

Native advertising is meant to make your ads look like they are not ads. How can you do this? It is by simply integrating the ad in the platform that it appears in, having the same look and function as the other elements presented.

Still not clear about it?

Then you probably should read more.

How native advertising works

Every time you scroll down your Facebook or Twitter feed, you will often see ads that are identical to other posts but are tagged as either Sponsored or Promoted. These are products of native advertising.

What are native ads?

Basically, posts designed to appear as if they are released real time and are part of your daily social media nosh.

Here are some examples:

Native Advertising Sample1

Native Advertising Sample2

Native Advertising Sample3.png

Native advertising has been around for a long time, especially due to the explosion of social media. With this, even other media have been injected with this form of digital advertising.

Yes, YouTube has ads, attached on the videos that you will watch. However, there also are published YouTube videos that are purely created as ads and since they are in a sea of other YouTube content, they are treated as proper YouTube videos themselves: thus, native ads.

Just look at these entrancing native ads disguised as regular YouTube videos:

 

 

The same goes for Facebook and Instagram posts as well as tweets that you see when you are lost in the social media of your choice.

Of course, people can tell native ads apart from the real posts of your company page but due to the valuable content that they see and the fact that they are catered by the platform itself, people are less annoyed with these ads and are actually most likely to check out what the fuss is all about.

Usually, native ads have links to your landing pages and your native advertisement will really prove native advertising effectiveness when there is high click-rate!

Why native advertising is the way to go

Native ads have more or less the same benefits that ordinary ads have. As paid ads, you can cover more ground by determining your demographic and targeted number whenever you are preparing and with the right native ad placement, you might bring in more potential consumers and eventually your desired revenue.

Why Native Advertising

And since native ads are designed to look like editorial content, they can introduce much needed credibility for your business and since they are visual in nature, it is easy to be creative and come up with designs to rope visitors in.

Another remarkable feature of native ads is their ability to advertise subconsciously. Most of the time they are in the background or passed by whenever someone’s scrolling but it does its job. It imprints. And since they are less invasive like other ads, there is a high chance of customers clicking on them maybe due to thinking it was an actual post or because they liked the way it appears. This is proven by an ad performance study which shows that native ads produce higher engagement rates than standard ads.

According to a report by eMarketer, native advertisers are poised to spend $41.1 billion on native ads this year.

Will you be one of them?

Or will you just stay and watch the side-lines, wondering about native advertising effectiveness?

How to start with native advertising

To begin a native advertising strategy, first you need to have content of high quality. This also goes hand in hand with knowing the platforms that you are going to use as you need to learn the format of their posts and what is engaging on the certain niche. Otherwise your native ad will stick out like a sore thumb. Finally, you need to time your native ads as timing is everything especially when you are putting out content!

Thinking.jpg

Facebook, Twitter, Instagram, Reddit and more platforms offer solutions for native advertising that you can customize based on your preference of your native ad.

We can say that native advertising is definitely something to consider and the need for it depends on the type of digital marketing strategy you are going for. Still, there is no harm in trying. As long as you have substantial content and products and services that will fulfill the promise of your ads, native advertising will surely be a banger for your business!

The most important KPI in Digital Marketing and SEO services—Sales!

A whopping number of 380 websites gets launched daily. And almost 6,000 apps appear daily in the Google App Store.

I think you would know what I am trying to reveal here.

Yes, you got it.

kpis

There is too much stuff out there for us to use and try, pay for and most of it will be useless since only 15% of those things will actually have some sort of success.

The heading on our title says it all.

It’s all about the SALE.

And most of us are using things and doing things we don’t even need to! We are hooked to them and instead of having a simple one to two Key Performance Indexes (KPIs), we have made probably about 10-20.

I am not saying that you shouldn`t have so much KPIs, I am simply saying make one to two your bottom line KPI to know if things are going right or wrong.

And in my opinion, those digital marketing and SEO services’ KPIs should be Traffic Generation and Sales. Read here about the only one guarantee of success in Digital Marketing.

As an SEO services provider for a client, I am responsible for focusing on traffic—aside from focusing on mastering certain digital marketing skills. My clients’ sales team should focus on the sales.

Upon simplifying things can we have clarity. Clarity is key to the direction to where you want to go. It’s your goal!

“A goal is a dream with a deadline.” —Napolean Hill

Napolean Hill Sums it up that you,

  1. Need a goal, and that,
  2. The goal needs to have a deadline.

This will keep you engaged and will force you to prioritize things and to work on them first before anything else.

accomplished-achievement-hands-1080857

Remember that because you have the best ability to dribble in basketball or soccer doesn’t mean that you can bring the goal or basket. You could be a terrible shot and miss all the time!

And in the end anyways, it’s always about the sales. Do not ever forget that and you will understand what you need to do. Let that be crystal clear to us all.Now go and present your clients with the best digital marketing and SEO services report!

The 1 Thing That Guarantees Success in Digital Marketing | Redkite Philippines

The 1 Thing That Guarantees Success in Digital Marketing

What’s the one thing that can guarantee your success in Facebook or Google?

Links? Content? Boosted ads? Or some kind of new update or strategy?

Facebook and Google Apps | Redkite Philippines

Sincerely, I wanted to sit back and find what to blog about and after visiting a few blogs like 3 Tips for SEO 2018 and SEO: Rank Brain and How it Works 2018, I just got very tired.

And then I realized none of my clients in digital marketing in the Philippines and abroad would be interested in me making a blog like that.

Why?

‘Cause it sounds like too much work with little or no direction.

Like a bad investment.

Like too much pixels and not much people.

And pixels don’t buy stuff—people do.

The biggest cause of failure for start-ups and small businesses is losing focus—doing too many things at once and spreading yourself thin. Being thin in this age when everyone’s trying to get noticed is like begging for failure.

A busy businesswoman | Redkite Philippines

So…

What is this wondrous one thing that’s guaranteed to succeed in Facebook or Google?

Simple: A business plan.

But not just any business plan.

It should be formulated and calculated with “If this, then that; if not, then something else.”

Business planning | Redkite Philippines

A business plan built with a long-term vision but focused on the short-term goals—the way the eyes of an eagle can zoom in a prey and zoom out to see the whole forest below.

Let’s think of it this way: If you are a realtor in Las Vegas, why target all of Las Vegas in your Facebook Boost instead of targeting a specific zip code? Why target difficult keywords when you can research for longer tailed keywords?

Google Analytics | Redkite Philippines

So, my advice is this: Think BIG but start with a calculated plan. Focus on one product or service and be absolutely the best in that niche. Focus on being a wedding photographer instead of just a professional photographer. After all, you can always grow from that point. And always be perseverant.

Sylvester Stallone nailed this right in an interview. He said, “Just get one thing right.”

I believe that it must be a simple goal—it won’t be easy but it’s nice to keep things simple and work up from there. Having a focused business plan will help you:

  • Write the focused content
  • Be an authority on the subject
  • Write the right copy for your ad
  • Write the right meta data
  • Decide on the right schema to work on
  • Tweet and hangout with the right peers
  • Find the right groups
  • Earn the links
  • Get the right shares and mentions
  • Have the right page speed loads for your page
  • Produce an absolutely well-designed landing page

Life will truly be a blessing and things will fall into place.

My conclusion here is that Facebook and Google’s algorithm will always go the same place they’ve always gone in the last decade or so—and that’s user satisfaction.

So, if you’re on board with their user-satisfaction-first mantra, you will always do well.

But this satisfaction will not come if you keep being distracted with too many things.

Remember Sly’s advice: all you have to do is to get that one thing right.

Real Estate Homepage

Is your Real Estate Site Homepage Really Serving your Customers?

The most important page in a website is none other than its homepage.

It is more than a page that introduces your business to the viewers as it actually works as a guide. If one gets lost, one can always go back “home” and start again.

It is also the most valuable page that glues the entire site together. It basically works as a tool for the users to get to the page or content they want to see.

In Real Estate, the homepage needs to be designed to address the interests of the visitor. Why are they even there? What do they want? Read our Complete Online Marketing for Real Estate to understand what they really want.

Buyers come to a real estate website to buy homes. Sure, they maybe on different levels on the decision making process spectrum but all the same, they are there to make a purchase – maybe in a few weeks or even a few months’ time.

They make their purchase decision after considering all possible options available for them. Possible options meaning price ranges, home specifications, location, commute time to and from work or school, security and ten to twenty to a hundred more decision making parameters.

So how can we help them in their quest? With the use of our site, of course!

Let’s start with the homepage. Here are some popular content and site functions you will observe in most real estate websites:

The Navigation Bar or the Menu

the-navigation-bar-or-the-menu

The menu or navigation bar is usually seen at the top of a real estate website. It typically has these items on them which are either hidden or perfectly shown:

  • Home and/or Logo to redirect directly to the homepage
  • Search (drop down for price range, communities)
  • Sales (recently sold homes)
  • Blog (blog area of the site)
  • About

Some other common items are tools such as Home Mortgage Calculators, Market Reports and a Sign-up | Login area which gives full access to the MLS and other restricted areas of the site.

Additional Navigational Experience

additional navigation

Most of the time items or content of the entire site can be cut to portions and displayed on the homepage as “teasers” of what the entire site actually contains.

Think of it like playlists. In iTunes, one can set up different playlists, right? The exact same thing goes for real estate websites. We can display homes in a variety of ways.

Some of these playlists are pre-made popular search criteria like Search by Price, Search by Area, Most Viewed Homes or Recently Listed Homes. You can cut up your library into as many playlists as possible.

In some recent sites we’ve made, we have even sliced them up into categories such as Search by Design and Search by Features.

This is an ideal way to set up the homepage as it allows the real estate agent to summarize the site and let the visitors proceed as they wish to other pages.

Some of these pre-made searches are more efficient over others. People would generally hit Search by Price much more than Search Homes by Design. So it’s better to place the more powerful search categories on top of the others for faster access to those pages.

An Overall Feel – The Intuition

an-overall-feel-the-intuition

In a sense, Google, Yahoo and Bing all do the same thing – they reply to our search queries. Zillow.com, Homes.com and Trulia.com also kind of do the same thing. They display results of homes for sale with the specifications given by their users.

But how did it feel like while working on Google or Zillow? Why did they stand apart from the others by almost by a mile?

A good reply to this would be that the overall feel of using their search services are very satisfactory. We get answers quickly and accurately and their interface, though very simple, is effective.

Your site content may be amazing but if it does not feel right or if it seems out of place, then this may cause people to leave the site and not come back. Or yes, they may come back, but very reluctantly.

We want the homepage to have the right feel. First of all it should feel smooth i.e. no rough edges such as slow load speeds, errors, glitches and vague content.

Another element of amazing homepages is that they should allow for a deeper navigation within a few clicks.

It’s like a child jumping back and forth – almost predictable on the outcome and without breaking any sweat. It literally should be a “walk in the park.”

Here are a few considerations you should be aware of that can affect the smoothness and easiness of the homepage:

Fast Page Loads

page loads

Slow loading sites are a disservice to your customers. It’s like asking them to fall in line when they want your service right now. Remember, they will not wait for your site to load. Use Google Page Insights to check your homepage and have your developer score above 95% to ensure fast page loads.

Accurate Page Loads for Devices and Browsers

accurate page loads

Mobile and Browser site compatibility audit.

I do not use Safari much, but most of your customers do. You may not use an Android device but thousands of your customers do. Not having all devices and major browsers ready to display your content shows that you do not care enough.

Although this is a tiring and time-consuming process, we recommend using manual inspections. There are some programs that can help you detect non-compatibility but they have not been 100% accurate. In fact, they are still far from it.

Fast and Up-to-Date Search Results

search results

Overall Site Search Functions and updated MLS results.

Information is the agent’s biggest asset. Outdated information is not helping you be on top of your game.

Here’s a list of other contents and functions within the homepage that need attention:

  • Site layout
  • Font consistency
  • Proportionally sized fonts and divisions of the page
  • Organized Navigational Sections (Search by Price, communities etc…)
  • Brand Content (About, Testimonials, Reviews, Sales, other achievements)
  • Contact Tools (Newsletters, Contact Us forms, Phone Number, Google Maps with Address, social accounts, blog updates)
  • City/Town Content – Not just for SEO, this content should prove that your site is the #1 resource for home updates, community knowledge, and market knowledge.

Art is important but design is when art and functionalities meet to satisfy a specific need.

The visitors are not in the site to be wowed. They are there because the homepage offers a service to them. Ultimately, the homepage and the entire site is the tool that helps them make their buying process easier and more effective.

So keep on at that homepage to see better results.

Different Kinds of Facebook Ads and Their Benefits

Facebook: Why it’s a Good Marketing Platform

Out of all the social media sites that web users take part in, it’s an undeniable fact that Facebook wins by a landslide when it comes to determining the most popular as well as the most visited by internet users.

Compared to Twitter and Instagram, Facebook has the largest user base. According to Statista.com’s recent report about Facebook’s number of monthly active users, it showed that at the 2nd quarter of 2016 Facebook already has 1.71 billion monthly active users.

Those are some pretty sweet figures, right? Just imagine the number of people a network can potentially reach if this platform is utilized correctly.

Some marketers might have the mind-set that Facebook will not be able to cater to all types of businesses and maybe your business is one of them. But hear this idea out — for example, you ask 10 random people belonging to different age brackets what social media site they often use, chances are 9 out of 10 of them will answer Facebook. So what’s my point? – Facebook is where the people are. And by “people” I mean potential customers.

Setting aside the label for “the most popular social media website,” it doesn’t matter what platform you use to pursue digital marketing. Just because you think social media A is a better bet for your business compared to social media B doesn’t guarantee that it will garner good results. Everything still depends on the approach of your digital marketing strategy.

Going back, the main reason I stated that Facebook is a good marketing platform is not only because of its large user base but also due to the variety of ad options it offers marketers.

Facebook ad options

Before, Facebook offered over 25 types of advertisement options. Then it simplified everything leaving only what they considered as effective.  Now, only 9 main formats remain: Promoted Posts, Boosted Posts, Multiproduct Ads, Video Ads, Domain Ads, App Ads, Event Ads, Offer Ads and Page Like Ads.

Promoted PostsPromoted-Posts

 

Whether these are recent or old posts, you may promote them to get additional paid reach in the news feed of your fans as well as the friends of fans. Besides being placed on the news feed, promoted posts can also be seen on mobile feeds as well as Facebook’s right hand column. The most effective way to create promoted posts is through the Ads Manager because it offers targeted pricing and bidding options.

For the costs, page owners pay a flat rate for promoted posts in order to reach a certain number of users. Depending on the high level of engagement a post is able to get, there may be instances wherein people can still see the post even after the promotion has finished running. Through this ad option, a page can achieve a great increase on its organic activity.

Boosted PostsBoosted-Posts

 

Boosted post is a less complicated version of a promoted post. Simply click on the settings icon of a post and you’ll see the “Boost Post” option. Afterwards, you can set the budget and the duration of the boost as well as the target audience you want to engage in your post.

Selecting an audience is one of this ad option’s best features because you can choose to boost your post to either your fans (including their friends) or other specific targets. Some of the criteria used in targeting a specific target are age, gender, location and interests. You can choose up to 10 interests for your criteria.

Like Facebook promoted post, ad placements for boosted posts can be seen on the news feed, mobile feeds and Facebook’s right hand column. Two important things you should note you about boosted posts are:

  • This is only available to Facebook pages with 50 likes or more;
  • You are not allowed to edit a boosted post once it’s already running. The only option you have is to delete the first post, go back to the Power Editor or Ads Manager, edit the post and then re-boost it.

Multiproduct ads

multiproduct ads

Multiproduct ads (also referred to as carousel ads) is an ad format that is designed to help marketers generate more website visitors and drive better conversion rates to their page. This Facebook ad option allows businesses to display 3 to 5 images within a single ad post each having its own title, description and destination link.

It may seem like it’s made specifically for E-commerce due to its name, but the carousel ad can be utilized by other businesses as well. For example, publishing/media companies may be able to showcase a variety of stories in a single ad rather than creating multiple ones in promoting a couple of recent stories.

Video AdsVideo-Ads

Because of Facebook’s desire to compete with television advertisements, the company rolled out their own video ads that allow marketers to promote videos on Facebook. This type of ad is allowed in all three placements — desktop news feed, mobile and the right hand column. However, in order to promote a video, it must be uploaded directly to Facebook.

Facebook video ads is also a good option since it shows the number of times the video has been viewed. Note that a view will only be counted if the person watched it for more than 3 seconds. Aside from view count, it also provides a call-to-action at the end of the video.

Domain adsDomain-ads

Out of all the type of ad options Facebook offers, this is probably the simplest one. A business doesn’t necessarily need to have a Facebook page setup for it to use a domain ad. This can only be seen on the right hand column of Facebook and it contains a title, a short description and a website link. This ad option’s objective is mainly to drive traffic to a website.

App adsApp-ads

 

Promoting an app has been made simple by Facebook through its ad manager.

Facebook’s ad manager can easily acquire data from an app’s Apple App Store URL or Google Play link for it to be able to help you create an ad. This option allows placements on mobile feeds as well as Facebook’s right hand column. The main purpose of app ads is to help marketers increase the number of downloads for their business’s mobile apps and the user engagement it gets. Through this ad option, you also get to track how the app ads affected the number of installs and sales of your mobile application.

Event adsEvent-ads

The aim of this ad option is to increase the number of people who will RSVP to your event. An event ad may appear in any of the three placement options on the site. It displays all the relevant social information that Facebook users would want to know about your event. This includes the event name, time, where it will be held as well as their friends who may be attending.

Aside from that, it also pushes a call-to-action because it allows users to choose if they will or will not attend or just interested in the event. However, note that when creating an event advertisement, the event page must be hosted on Facebook.

Offer adsOffer-ads

 

Facebook’s offer ad option allows marketers to showcase their promotions and discounts to their page’s fans. It helps users claim offers which they can use in-store or online. When creating offer ads, it should be noted that the offer must comply with Facebook’s terms and agreements. In this ad option, social information is provided such as users that have claimed certain offers and for how long an offer is available to users. The placement of this ad may either be on desktop news feed, mobile or the right hand column.

Page like adsPage-like-ads

 

Facebook’s page like ad can be placed on either the side bar or the news feed. It works in increasing a business page’s user engagement mainly because it shows great social proof that other people – specifically the friends of a certain user – have liked a certain page. This makes it more relevant and attention-catching since Facebook users will know that some of their friends have already engaged on that page. A page like ad is also easy to setup compared to other Facebook ad options and it gets your page instant exposure to new fans.

These are the variety of Facebook ad options marketers can utilize. Aside from choosing what ad option fits your campaigns best, there are two more important key points every marketer should note.

Timing

Timing is Facebook’s biggest problem that people often fail to acknowledge. So when publishing a new post, give high regards as to what time you post it on your page. Consider asking these questions: Are you sure your page fans are online during this time? Will they be able to see your post in the recent stories? No matter how good a post is, it will only be wasted if you don’t pay close attention to the time you publish it. Don’t let this completely avoidable barrier ruin your social media campaign.

EdgeRank Algorithm

This is used to determine where and what posts appear on each Facebook user’s newsfeed. The algorithm gives high importance to three factors:

  1. The relationship between the viewing user and the creator of the story. The closer the relationship, the higher possibility it will appear on their news feed.
  2. Different types of Facebook posts carry different weights. Photos or videos carry the most weight, followed by links, then the plain text updates.
  3. The older a post is, the less value it has. Which means it won’t be seen on the news feed unless people continue to engage on that post.

There are several ways you can improve your page’s EdgeRank:

1.    Remember to be as visual as possible.

Publish photos or videos because it engages people more than regular status updates.

2.    Keep your posts short.

Facebook users have short attention spans and they would not normally read through a lengthy post.

3.    Publish relevant posts that will catch people’s interest.

Don’t over advertise your business. If you have a bakery, try not to talk too much about your brand. Instead, give your fans content that they would appreciate. For example, baking recipes and tips.

4.    Post daily updates.

This will ensure that your page fans will not forget about you.

5.    Communicate with your fans through your posts.

When you ask simple opinion-driven questions, people are more likely to engage on your post.

Timing and EdgeRank are two important factors marketers need to take note of when publishing a post on Facebook. These two becomes more significant if you are consider using Facebook ads.

The biggest mistake in Internet Marketing

I would like you to meet three of my friends I meet daily.

the-biggest-mistake-in-internet-marketing---johnbettysean

Here’s John, in the center, he is an interior decorator. After doing business in his city – mostly through referrals for the last 5 years — he has seen some of his competitors do very well using internet marketing and he knows he can do better than them.

On the right is Sean. He is fresh out of college. Being an amazing software programmer, he decided to make his own proprietary software to E-commerce businesses. He has a good product but nobody knows Sean and his software called “SeanSoft.” He wants to aggressively compete in the E-commerce space and mark his right to his market share.

On the left is Betty. She is almost turning 50 and she sells real estate. She is amazing at what she does but she is losing leads because of having no Internet presence.

They all decide to call and work with an internet marketing agency.

They are given a “cure” to their problems and this is what they are told:

  • Make a website (‘Cause your current site is outdated or has bad user interface or some other reason)
  • Do SEO (Search Engine Optimization) and rank for your keywords. And for this, you will need content and links.
  • Do social media (Get into the Buzz) and be on Facebook, Twitter, LinkedIn, Snapchat, Periscope, Facebook Live, Instagram, etc.
  • Create Amazing content.

You get the scenario—if you see the activities needed to be done, it’s daunting. John, Sean and Betty are now thinking: “I can’t do this myself. I need to hire someone”.

The three did hire internet marketers and crossed their fingers hoping it would work, or at the very least, get returns on their investment.

Things did not get as planned.

John gets the visibility he wants but he just can’t get more business deals. He was asked for a lot of quotations for his service but no one really hired him. All smoke, no fire!

Sean needs to have a lot of patience since his business is very fierce and competitive. However, he has been waiting it out for the long term turn-around.

Betty is now ranking for some keywords, but no one’s really calling or filling her forms. Her marketer posts 20 times per week on Facebook and if they are lucky, their posts get 2 “likes.” No shares, no page likes.

By now, I need to re-introduce you to a word that comes to mind on such circumstances — frustration!

If you re-cap the entire story. You will notice something strange in the way the internet marketing was planned for our three friends. Although everyone had the same need — more business — everyone was cast into a format.

John needed clients for interior decorating. He got some site visits but it didn’t convert. The same thing happened to Betty. Sean, however, had nothing. He’s just waiting for his SEO to turn.

Getting better ranks and more followers does not guarantee anything. There is no truth to it whatsoever. This is based on an old volume marketing technique which does not apply to internet marketing because of an inherent thing that people do a lot these days which is “short-listing”.

The biggest mistake in internet marketing is not having a truly unique value proposition than the competition and making that the focal point of everything.

Now let’s revisit John. We know people like his work because he has got word-of-mouth referrals and has been existing to this day. This says something about the quality of his work. If he got some visits due to SEO but nothing turned to money is probably because his site said nothing about why he should be hired.  The mistake here is he went into SEO without a message.

Sean was told to do SEO as well, but SEO would take a long time for his niche. He should have been working on Twitter and other social media platforms instead, trying to reach people directly and asking for product demo sessions with tech journalists or potential clients. Marketing on YouTube would also have worked really well instead of waiting for his SEO to bloom.

Betty has spread herself thin. She gets “x” amount of SEO and social hours performed by who she hired but both are failing. There seems to be more promise currently in the SEO side of thing and her social is not amounting to anything. It would have been wiser to work more on SEO and her value proposition in her site.

So, do you need to be anywhere and everywhere? Absolutely not. All you need is something that is “sell-able” that offers a value proposition unlike any competitor and then send the message out in any way. It may not be Google, YouTube… It may be just an E-bay account for all we know.

So don’t spread yourself too thin. Just focus on improving your product and service to such a point that it outpowers the competition and decide how to spread the word from there.