What differentiates a Modern Real Estate Website Design from an older one?
The answer is quite simple – just take a look. If you see too much text in small fonts, small thumbnail images, lavishly colourful themes in non-responsive layouts (site layouts that do not conform properly in mobile devices i.e. to read anything you will need to zoom for legibility of the text and images).
Modern Real Estate Websites differ from their older counterparts in their :
The graphics in modern real estate websites are minimalistic in nature and stunning. The graphics and layouts of the website focus on a few things only, most importantly, in the images of the properties.
We want to be able to make the homes speak for themselves. The homepage, single property display pages and even search results show the importance of property images in a modern real estate website.
Apart from the images of the homes, building, apartment or commercial space, modern real estate website graphics focus in on the branding of the Real Estate Company, agent or boutique.
The modern real estate website is “armed-to-the-teeth” with customizable functionality.
Modern Real Estate Websites from end users point of view
- The MLS IDX is customized, they are made to work in mobile devices and to load at faster speeds.
- Moreover, modern real estate websites are designed to have portals wherein people can
- Save properties,
- Compare properties,
- Chat with agents,
- Get open home schedules and information,
- Calculate mortgage information,
- View Location Maps
- Share and refer properties via social media or through email
- Receive alerts and notifications on properties and areas
- View property videos and Advanced Virtual Tours of the homes
Modern Real Estate Websites from admin point of view
Real estate websites these days, need to be highly competitive in Google. The SEO in these websites is usually well founded and this can be blended well into the designs without over-writing or by almost stuffing keywords.
Agents and Website Administrators find these functions useful in modern real estate websites,
- Lead Management (CRM – Client Relation Manager)
- Content Management (CMS – Content System Manager)
- Newsletter Campaigns
- Drip Email Marketing
- Social Media Ready
Website Brand Tone and Themes
Modern Real Estate Websites have seamless, cohesive tones and themes in them. The branding, message and artwork is aligned immaculately for their audience.
A really good real estate website builds interest and they come off as looking very unique. Older real estate websites all tended to look the same. They all said the same things!
The new types of real estate websites have various goals. Their older counterparts just had 1 huge goal — sales.
These days, a good real estate website is designed intuitively and in anticipation that the target audience will not necessarily call or sign up right away.
Retargeting tools like Social Media Marketing and Newsletters are considered to be goals as well.
Other goals can be to
- Increase Visibility Index in Google
- Decrease Bounce Rates in landing pages
- Minimize Exits and Drop-offs
- Maximize time per session
- Increase loyalty with old and new visitors
- Get an App!
The biggest giveaway that a website is not new, contemporary or modern is that it is not readable in mobile devices. The entire pages of the website loads just like images. The user needs to pinch and zoom to read the content well. Modern real estate websites are responsive to mobile device screens. They are legible, readable and usable when the page loads without any need to zoom, scroll and pinch.
Of course, real estate applications for Android and iOS is getting extremely popular nowadays.
Over the years, internet marketers, web designers and coders have gotten a lot smarter. They are able to make intuitive websites that speak more to the people. If there is any reason, why to get a modern real estate website as soon as possible, could be for this reason alone. The navigation and flow of modern websites are designed to work with the target audience. The sites unique navigation features are able to sort and filter people to desired channels faster. They simply make more conversions happen.
I hope I have been able to explain the differences between older real estate websites and the modern day websites for real estate. They were not meant to just look good, modern RE websites are meant to work for todays people i.e. both sellers, buyers, site-administrators and for real estate agents and brokers. Click here to get the benefits of a modern real estate website today at your preferred budget.
HEAD WEB DEVELOPMENT DEPARTMENT