SEO is universal. What algorithms Google applies to the States, Canada, Australia and in any other country, generally applies to everyone, including us. So while cost-saving on monthly SEO is actually a benefit one can get from outsourcing SEO to the Philippines, here are more reasons why Philippines is an amazing place to outsource.
#1 SEO Content Generation
In today’s generation, winning at SEO happens through content. In the Philippines SEO industry, content writers, graphic and visual artists are hired to make up content for blogs, websites and social media. Content personnel are thoroughly screened and tested to assure that the company hires only the best. People who are interested in making writing their career know that there are many possibilities in SEO these days than in any other industry. One may be an amazing writer but if the person doesn’t understand the basics of SEO and social media then you simply cannot enter the SEO industry in the Philippines. The bar has been raised for copywriting and content generation in the country.
#2 SEO Analysis
The demand for SEO analysts and their salaries have grown higher than ever before. In the Philippines, most SEO analysts diagnose everything from content, links, social media, copy uniqueness, social interactivity, website metrics and CRO (conversion rate optimization). They are skilled at auditing websites, making reports and executing SEO strategies.
Local businesses in the Philippines themselves thrive on branding and being niche-oriented. This is not a new concept for this part of the world to understand. SEO professionals in the Philippines are trained to understand the brand, their uniqueness and value proposition in each and every SEO campaign. This is what Philippine marketers focus on – both offline and online.
#4 Updated and Upgraded SEO
Although this is something that all SEO agencies do worldwide, (i.e. update and upgrade their SEO as needed) in the Philippines, the SEO industry is competitive. A lot of companies are putting up their own SEO firms. The SEO agencies that do well are those who are always updating their SEO strategies.
#5 Social Media
When it comes to social media, the people in the Philippines are no different than people in the west. They are proactive and huge social media contributors and consumers. When social media strategies are applied alongside content and link building, they will result to huge SEO benefits. We are lucky that social media is very appreciated in this part of the world as Filipinos like to “share” their opinion.
The Philippines has always been a top outsourcing destination due to its close American and European (Spanish) ties from the past. Outsourcing has been a way of life in the Philippines and we are very competitive in this industry. We know its benefits and we know how to keep ourselves in top performance levels.
#7 On-Page Optimization
Beyond just developing websites, most Philippines SEO companies employ web-coders to assist in their SEO. They are trained to optimize the pages skilfully for faster page load speeds and for better crawl-ability of a website.
#8 Conversion Rate Optimization and Design
In the Philippines SEO industry, usually agencies have their own designers, developers, SEO analysts and CRO specialists. CRO is hugely embedded in design, whether through graphics, multimedia or text. Having this advantage from a single company is crucial for success in getting on top of the search engines and for converting visitors.
The value of teamwork is deeply ingrained in the work habit of the Filipinos. From elementary education, high school, college, and even at work, Filipinos display astonishing team effort. They deeply believe that success comes to those who are better organized and highly motivated. They strongly encourage team spirit and this leads to a healthy SEO. They are very cooperative within themselves and regard their team leaders to the highest levels.
Philippine SEO simply thrives because of the SEO talent that is growing within the industry. From freelancers, small agencies to bigger digital agencies, SEO has become a line of work that is taken very seriously. There are annual SEO events, Digital marketing conferences and Content leaders that are taken to the center stage. This great migration is due to the amount of demand for Philippine SEO specialists as they have already started to supply world class SEO locally and internationally. In the end, SEO is about talent. It’s about hiring the best person that your marketing budget can buy.
Epilogue : No matter what people say, SEO professionals know that there are only 2 types of SEO.
- Amazing SEO – improves company’s presence drastically and makes them look awesome!
- Bad SEO – average, none or negative results.
Outsourced SEO is affordable because of the infrastructure itself i.e. smaller business taxes, business rent, starting salaries and the cost to train personnel. It is not because the SEO personnel have sub-standard professionalism in creating the availability of affordable SEO. Read more about Challenges in outsourcing SEO abroad and how to overcome them.