How Pinterest Works
Did you know that Pinterest brings more traffic to your website than LinkedIn, Google+, and Youtube combined? Yes, this is true! Which is why we want you to know how important Pinterest is to online businesses.
Before we start, let’s pump you up with some cool trivia about Pinterest:
I bet you didn’t know about that! We didn’t, too – we just found out about this last month!
Okay, let’s get down to business and start off by understanding how Pinterest works. The following are the common features of Pinterest:
On Pinterest, you can Pin, Send, and Like a pin.
Every time you want to pin something, you can either add it in your current pin board or create a new one. The board is the collection of pins that you “pinned.”
- Pin Board
This is the collection of boards that you have pinned.
How Pinterest Can Help Your Business
Now that you know how Pinterest features work, let’s dig into how Pinterest can help you and your business. Pinterest shows endless potentials for your business,but first you need to build up your account and engage with other people. Here are steps on how you can do it:
1. Build your Identity (Personal Branding): You need to know what industry category or categories you should dive in to. Like this page – Pinterest used this as their sample account.
Their account is all about gardening, DIY products, health, and foods.
As you can see, they have established their account to be known for specific industries that are affiliated with each other. The idea here is to provide useful information to your audience in a fun way. After that, comes the introduction of your own products. You can mix your products along with your other pins on your boards.
The most important thing about your pins and boards is that you need to provide users useful and educational information that can help them anytime. By creating boards that contain ideas, people, places, and events, you are able to help and inspire your users instead of sheer advertising.
NOTE: You don’t have to create your original content for your pins and boards, you can just research and get those from other pins of users and carefully combine them in your board(s). You can incorporate any link here like Youtube Videos, Slideshare slideshows, Instagram images, etc.
2. Incorporate Pinterest to your own personal blog or website. Pinterest used this http://www.westelm.com/shop/new/top-pinterest-pins/ as an example.
On this web page, they compiled the products that gathered the highest pins on their Pinterest account. This is an ideal way in keeping your audience’s interests and promoting your social media account at the same time. This is a two-way traffic getter – website to Pinterest; and Pinterest to Website.
3. Broaden your scope: Expanding your reach is a fun way to market yourself and your products. You can do this by creating communities and groups via Pinterest’s Group Boards. In Group Boards, you can collaborate with popular pinners in Pinterest. These popular pinners surely have a lot of followers, and if you share a group board with them, your Pinterest account will be able to get more exposure especially if they share your pin boards. This can also increase your followers.
Having a high number of followers is always a good thing. They are your audience. They are your potential customers. So engaging yourself in to Group Boards could be beneficial. This also makes you one step closer to having your business be known.
4. The Incorporation of your products: Once you have established your account on Pinterest (by letting yourself to be known on your chosen industry or category), it is now time to start uploading your products and services together with your pins.
The benefit of this is that the traffic in your website will increase as your pins get re-pinned and shared by users, given the fact that you have established a good number of followers, and your images and posts are compelling enough.
And from there, it is up to your website to convince your visitors in purchasing your products or services.
5. Analytics: This may not be part of the Pinterest website but it is always important to have your monthly website/blog visits be monitored. This is for you to know if Pinterest is really driving traffic to your website. Analytics will also help you understand if people like the content of your website and how effective your Pinterest strategy is.
Now that we all know how to utilize Pinterest, it is now time to get that Pinterest account sorted and have fun pinning as your business gets recognized.