The Art of Avoiding Random Acts of Internet Marketing

Almost every start-up or a business wants to do this:

  1. Get a domain
  2. Set up email
  3. Get logo done
  4. Start a website
  5. Do SEO to the website
  6. Do social media marketing
  7. Do email blasts
  8. Rinse and Repeat #5,#6, #7 and #8

 

We all know this particular formula. It’s pretty simple and can be delivered by anyone – which is also exactly the reason why many fail in internet marketing. The simplicity itself intended starts to actually seem to be more daunting.

For example, in the music industry, things can be this simple theoretically: 

  1. Make band name
  2. Get guys in the group
  3. Write songs
  4. Record and Perform Songs
  5. Promote Band
  6. Rinse and Repeat #3, #4, #5 and #6

By now, you understand how simple lists (like the ones above) can take years or even a lifetime to build.

Try Googling, “why does internet marketing fail” – the sites that appear in the results can be summarized into a recurring word – “lacking.”  Internet marketing fails because the people behind the business lack:

  • Experience
  • Expertise
  • Patience
  • Persistence
  • Uniqueness

When you “lack” these qualities, the alternative would be to do things randomly. Marketers are always in the NEED to do something – either their bosses are breathing behind their necks to get things done or they are their own boss and they feel they should write 20 blogs this month, make 20 links, have a Facebook following of 10,000, and do Snapchat or Periscope just because it’s the latest trend!

The best way to get around this faux-pas is to plug-out, breathe, and think why it is what we do?

Why are we even doing this in the first place?

If there is no real and genuine purpose for the content or the link, why are we even there?

Some really good information out there can help you level up your game.

Here is RCS (Real Company S#!@) coined by Wil Reynolds from Seer Interactive at MozCon 2012 and 2013. These are a must watch! I highly recommend you watch this as it will be a wise investment on your part to build your own insights into internet marketing.

RCS (Real Company Stuff), is the opposite of doing Random Acts. From now on, every activity that you do and perform, base it on doing Real Company Stuff. The best way for me to explain this to internet marketers is by telling them to not consider themselves as “out-sourcers” but as “in-sourcers.”

I ask them to think like what the client company would do if they had their own dedicated Search or Social experts in their own company and if their lives depended on it, what decisions would they make? What would they prioritize? How would they track their work and results?

This is how we perform at RedKite. We like to think of ourselves as doing RCS for our clients as if we were “In-sourcing” and removing any Random Acts of Internet Marketing.

Read how our Redkite SEO outsourcing services are based on actual “in-sourcing” ideas which support RCS thought process from concept to execution.

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