What’s the one thing that can guarantee your success in Facebook or Google?
Links? Content? Boosted ads? Or some kind of new update or strategy?
Sincerely, I wanted to sit back and find what to blog about and after visiting a few blogs like 3 Tips for SEO 2018 and SEO: Rank Brain and How it Works 2018, I just got very tired.
And then I realized none of my clients in digital marketing in the Philippines and abroad would be interested in me making a blog like that.
‘Cause it sounds like too much work with little or no direction.
Like a bad investment.
Like too much pixels and not much people.
And pixels don’t buy stuff—people do.
The biggest cause of failure for start-ups and small businesses is losing focus—doing too many things at once and spreading yourself thin. Being thin in this age when everyone’s trying to get noticed is like begging for failure.
What is this wondrous one thing that’s guaranteed to succeed in Facebook or Google?
Simple: A business plan.
But not just any business plan.
It should be formulated and calculated with “If this, then that; if not, then something else.”
A business plan built with a long-term vision but focused on the short-term goals—the way the eyes of an eagle can zoom in a prey and zoom out to see the whole forest below.
Let’s think of it this way: If you are a realtor in Las Vegas, why target all of Las Vegas in your Facebook Boost instead of targeting a specific zip code? Why target difficult keywords when you can research for longer tailed keywords?
So, my advice is this: Think BIG but start with a calculated plan. Focus on one product or service and be absolutely the best in that niche. Focus on being a wedding photographer instead of just a professional photographer. After all, you can always grow from that point. And always be perseverant.
Sylvester Stallone nailed this right in an interview. He said, “Just get one thing right.”
I believe that it must be a simple goal—it won’t be easy but it’s nice to keep things simple and work up from there. Having a focused business plan will help you:
- Write the focused content
- Be an authority on the subject
- Write the right copy for your ad
- Write the right meta data
- Decide on the right schema to work on
- Tweet and hangout with the right peers
- Find the right groups
- Earn the links
- Get the right shares and mentions
- Have the right page speed loads for your page
- Produce an absolutely well-designed landing page
Life will truly be a blessing and things will fall into place.
My conclusion here is that Facebook and Google’s algorithm will always go the same place they’ve always gone in the last decade or so—and that’s user satisfaction.
So, if you’re on board with their user-satisfaction-first mantra, you will always do well.
But this satisfaction will not come if you keep being distracted with too many things.
Remember Sly’s advice: all you have to do is to get that one thing right.