Ads or advertisements, whether they are paid or not, is a beneficial type of strategy for any type of business.
And if you are going for this route for your digital marketing here in the Philippines or elsewhere, you need to understand that the creation of ads is not simply putting together words and images and releasing it with any of the platforms that you are using.
To work, ads also need to look organic, like they are really part of the picture. This is where native ads come in.
Native advertising is meant to make your ads look like they are not ads. How can you do this? It is by simply integrating the ad in the platform that it appears in, having the same look and function as the other elements presented.
Still not clear about it?
Then you probably should read more.
How native advertising works
Every time you scroll down your Facebook or Twitter feed, you will often see ads that are identical to other posts but are tagged as either Sponsored or Promoted. These are products of native advertising.
What are native ads?
Basically, posts designed to appear as if they are released real time and are part of your daily social media nosh.
Here are some examples:
Native advertising has been around for a long time, especially due to the explosion of social media. With this, even other media have been injected with this form of digital advertising.
Yes, YouTube has ads, attached on the videos that you will watch. However, there also are published YouTube videos that are purely created as ads and since they are in a sea of other YouTube content, they are treated as proper YouTube videos themselves: thus, native ads.
Just look at these entrancing native ads disguised as regular YouTube videos:
The same goes for Facebook and Instagram posts as well as tweets that you see when you are lost in the social media of your choice.
Of course, people can tell native ads apart from the real posts of your company page but due to the valuable content that they see and the fact that they are catered by the platform itself, people are less annoyed with these ads and are actually most likely to check out what the fuss is all about.
Usually, native ads have links to your landing pages and your native advertisement will really prove native advertising effectiveness when there is high click-rate!
Why native advertising is the way to go
Native ads have more or less the same benefits that ordinary ads have. As paid ads, you can cover more ground by determining your demographic and targeted number whenever you are preparing and with the right native ad placement, you might bring in more potential consumers and eventually your desired revenue.
And since native ads are designed to look like editorial content, they can introduce much needed credibility for your business and since they are visual in nature, it is easy to be creative and come up with designs to rope visitors in.
Another remarkable feature of native ads is their ability to advertise subconsciously. Most of the time they are in the background or passed by whenever someone’s scrolling but it does its job. It imprints. And since they are less invasive like other ads, there is a high chance of customers clicking on them maybe due to thinking it was an actual post or because they liked the way it appears. This is proven by an ad performance study which shows that native ads produce higher engagement rates than standard ads.
According to a report by eMarketer, native advertisers are poised to spend $41.1 billion on native ads this year.
Will you be one of them?
Or will you just stay and watch the side-lines, wondering about native advertising effectiveness?
How to start with native advertising
To begin a native advertising strategy, first you need to have content of high quality. This also goes hand in hand with knowing the platforms that you are going to use as you need to learn the format of their posts and what is engaging on the certain niche. Otherwise your native ad will stick out like a sore thumb. Finally, you need to time your native ads as timing is everything especially when you are putting out content!
We can say that native advertising is definitely something to consider and the need for it depends on the type of digital marketing strategy you are going for. Still, there is no harm in trying. As long as you have substantial content and products and services that will fulfill the promise of your ads, native advertising will surely be a banger for your business!