Google’s Update for April 2015: The Rise of Mobile Friendly Websites

G update 2015

Google announced last February 2015 that they will include mobile-friendliness as a factor in determining rankings. Here is Google’s official statement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.” If you haven’t read the entire update yet, we will break it down for you.

  • Google will begin to use the data gathered from indexed apps.
  • What are indexed apps?

These are mobile applications that are “indexed” by Google. There are series of steps that must be done for App Indexing. Google would show the apps alongside the search result. See below.

G update 2015 2

(Image from Google Developers)

If you want to learn how to index your app, Google has written a guide about it here.

  • It will have a significant impact in our mobile search results.

The point of this phrase is that Google will be penalizing sites that are not “mobile-friendly”. We do not know yet the real scope of the penalty, but we know that it would be big. During SMX Munich, Zineb from Google told the community that the penalty would be heavier than the former updates.

Will the update hurt my desktop search results?

  • No, the algorithm focuses on mobile search results.

My mobile traffic is insignificant. Why should I make my site mobile-friendly?

  • It is safer and wiser to make your site mobile friendly because smartphone mobile access is continually on the rise. Take a look at Rand Fishkin’s Moz.com. His mobile traffic only accounts for 1% of the visits. Yet, he is working to make his site mobile-friendly – a perfect example of “thinking ahead.

We are only a few days away from Google’s update. Create a game plan, update your website, and do whatever you can to remain ahead of the competition.

Need help on making a mobile-friendly website? This guide published by Google can help you.