How to Utilize Pinterest for Online Businesses

How Pinterest Works

Did you know that Pinterest brings more traffic to your website than LinkedIn, Google+, and Youtube combined? Yes, this is true! Which is why we want you to know how important Pinterest is to online businesses.

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Before we start, let’s pump you up with some cool trivia about Pinterest:

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I bet you didn’t know about that! We didn’t, too – we just found out about this last month!

Okay, let’s get down to business and start off by understanding how Pinterest works. The following are the common features of Pinterest:

  1. Buttons
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    On Pinterest, you can Pin, Send, and Like a pin.
  2. Board

    Every time you want to pin something, you can either add it in your current pin board or create a new one. The board is the collection of pins that you “pinned.”

  3. Pin Board
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    This is the collection of boards that you have pinned.

How Pinterest Can Help Your Business

Now that you know how Pinterest features work, let’s dig into how Pinterest can help you and your business. Pinterest shows endless potentials for your business,but first you need to build up your account and engage with other people. Here are steps on how you can do it:

1. Build your Identity (Personal Branding): You need to know what industry category or categories you should dive in to. Like this page – Pinterest used this as their sample account.

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Their account is all about gardening, DIY products, health, and foods.

As you can see, they have established their account to be known for specific industries that are affiliated with each other. The idea here is to provide useful information to your audience in a fun way. After that, comes the introduction of your own products. You can mix your products along with your other pins on your boards.

The most important thing about your pins and boards is that you need to provide users useful and educational information that can help them anytime. By creating boards that contain ideas, people, places, and events, you are able to help and inspire your users instead of sheer advertising.

NOTE: You don’t have to create your original content for your pins and boards, you can just research and get those from other pins of users and carefully combine them in your board(s). You can incorporate any link here like Youtube Videos, Slideshare slideshows, Instagram images, etc.

2. Incorporate Pinterest to your own personal blog or website. Pinterest used this http://www.westelm.com/shop/new/top-pinterest-pins/ as an example.

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On this web page, they compiled the products that gathered the highest pins on their Pinterest account. This is an ideal way in keeping your audience’s interests and promoting your social media account at the same time. This is a two-way traffic getter – website to Pinterest; and Pinterest to Website.

3. Broaden your scope: Expanding your reach is a fun way to market yourself and your products. You can do this by creating communities and groups via Pinterest’s Group Boards. In Group Boards, you can collaborate with popular pinners in Pinterest. These popular pinners surely have a lot of followers, and if you share a group board with them, your Pinterest account will be able to get more exposure especially if they share your pin boards. This can also increase your followers.

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Having a high number of followers is always a good thing. They are your audience. They are your potential customers. So engaging yourself in to Group Boards could be beneficial. This also makes you one step closer to having your business be known.
4. The Incorporation of your products: Once you have established your account on Pinterest (by letting yourself to be known on your chosen industry or category), it is now time to start uploading your products and services together with your pins.
The benefit of this is that the traffic in your website will increase as your pins get re-pinned and shared by users, given the fact that you have established a good number of followers, and your images and posts are compelling enough.

And from there, it is up to your website to convince your visitors in purchasing your products or services.

5. Analytics: This may not be part of the Pinterest website but it is always important to have your monthly website/blog visits be monitored. This is for you to know if Pinterest is really driving traffic to your website. Analytics will also help you understand if people like the content of your website and how effective your Pinterest strategy is.

Now that we all know how to utilize Pinterest, it is now time to get that Pinterest account sorted and have fun pinning as your business gets recognized.

How to Utilize Facebook for Online Businesses

Facebook for Businesses

Facebook is a world-renowned social media and there are a lot of people who are in it. People use Facebook for the following reasons:

  • personal use;
  • to connect with people from the past whom they’ve lost contact with;
  • to gain new friends; and
  • to promote online businesses


For online businesses, Facebook is a good platform to utilize because a lot
of people are using it. Facebook marketing has been booming for the past 5 years and it’s never too late to start and engage yourself in it. So here’s how to utilize Facebook to promote online businesses:

1There are 3 main steps to get your business ready in Facebook.

1. Reach people where they are engaged – There are 1.35 billion people in Facebook. Every month, 64% of them check their accounts every day, which is why their presence in this social media platform alone could give you limitless business potential.

Engage with your target audience – You can post pictures of your latest products or sample of your services to help drive sales. You can also create a video to make people recognize your business and your Facebook page.

Another thing that is awesome about Facebook is that once a person likes your page, his/her friends will be able to see it. There is a great chance that they can discover your page and like it, too.
You can also utilize one of Facebook’s many features which is the “Boost Post.” With this, you can boost your post to appear in your chosen audiences.

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With a Facebook Page, you can easily show customers what you’re all about.
Boosting posts is the best way to reach more people. With a boosted post, you can:
– Reach more people who like your page, including their friends.

– Reach new audiences based on location, age, gender and interests (*This, we think is the most important part of it). And;

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– Easily set a budget and schedule for your post.

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Read more on how you can boost your Facebook posts here: https://www.facebook.com/business/learn/facebook-page-boost-posts/

2. Build connections and relationships – Posting photos and updates on your page is an easy way to capture the interest of your audience. You can have them be engaged by knowing their interests, the posts they are usually interested in, and the topics they want to take part on. (More of this on item number 3)
Also, when you boost your posts, more people will see them in their News Feeds – the constantly updating list of stories on Facebook. The perfect way to build relationships is by keeping the current ones and getting new ones.
3. Learn about your customers and audience – When you have a page, you can easily track how many people like your post, or how many people viewed your page. A helpful tool here is Facebook Page Insights.

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Learn more here: https://www.facebook.com/business/learn/facebook-page-insights-basics/
You can identify whether or not your audience like your post. With this, you’ll get to know more about them and what feeds, news, images, videos, and topics they want to see.

The Facebook Page Insights feature is extremely helpful, especially when you’re boosting your post. This feature lets you see how many people liked/unliked your page, how many people visit your page, and how far did your posts reach by knowing how many people saw your post:

6 know more about this feature here: https://www.facebook.com/business/learn/facebook-page-insights-reach-measurement/

And since Facebook and smartphones are all linked now, you can easily access your Facebook business page by downloading their The Pages Manager App.

This App lets you access your Facebook page easily. You can upload an image or video, post a status, review/reply in a comment, and schedule events.

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You can also view all the figures of your page here – notifications, messages, new likes, and your scheduled posts.

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There are also plenty of ways on how you can get more visits to your page – we have tackled the first one which is the Boost post. But there are still a lot of things you can still do like the promoting your page, send people to your website, and a lot more! (See image below)

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Like we said earlier, potential of your business here on Facebook is limitless. You just have to keep these 3 things in your mind: 1.) Identify your audience (or target audience); 2.) Understand their behavior; and 3.) Create compelling and interesting posts, images, videos, etc. Once you have understood these things, your business can reach unimaginable growth and unlimited potential.

To wrap this up, here are some facts about Facebook that you may not know about, YET.

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