Why You Should Use YouTube More for Your Digital Marketing

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You couldn’t list down the most famous social networking sites without mentioning YouTube. First surfaced in the mid-2000s, YouTube is now one of the largest websites there is that drives insane amount of traffic than anyone could ever think of.

And what makes YouTube unique is its main handle: videos. Through content put in the website, users have more engaging interaction that leads to better marketing. As a digital marketer, we often forget about YouTube digital marketing and this post is here to help you realize why you should be uploading that content now.

Content-making is exceptional

What’s more creative than making videos? Through them, your creative juices are consumed to the brim just to craft the perfect content that is not only appealing but also valuable to the audience.

Once you get the flavor that your audience wants from you, it’ll be easier to create videos that you can use for your YouTube digital marketing or the marketing of your products and services.

YouTube digital marketing still has SEO

The reason a lot of digital marketers skip YouTube is because they think it lacks SEO capabilities that can be of any benefit for their websites. This is not true. What you need to do is make sure that the title, tags, and descriptions are all optimized. You just don’t plaster title on the video you think is cute and attractive: you need to have keywords that are backed by research so your video lands in the top of search results. Links, annotations, custom thumbnails, and how your channel is presented is also important to garner good SEO from the YouTube digital marketing venture.

You can reach bigger audience

As you begin to put better content and your YouTube SEO gets more precise, you will gain more and more followers and you can even have the chance to go viral. Know that once your videos get millions of play time then you have hit a milestone for your digital marketing in the Philippines. With this boost, you can easily market your business and acquire return of investments that you desire and vanquish some of the digital challenges you are facing.

We can say that other leading social networking sites today only realized how powerful videos are once they saw YouTube’s digital marketing success. This is not a bad thing because as a digital marketer you need to ride the feat of others to figure your own. It’s a well-known fact. And YouTube is available for anyone to find their footing, even when it comes to digital marketing in the Philippines.

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The Benefits of Using Multiple H1 Tags

Google had made it clear that digital marketers can use as many H1 tags as they want. Despite this, we still recommend going for a single one for formatting purposes and the fact that one H1 tag can already bring you desired SEO (Search Engine Optimization) returns.

Benefits of Multiple H1 Tags - Redkite Digital Marketing

However, if you insist on using many H1 tags, probably due to aesthetics or further digital marketing strategies, there is definitely no problem! But you need to be still mindful to ensure that you are not wasting time and resources. Here we have a post that should help you focus more on H1 tags and other headings for better SEO!

Guidelines of using more than one H1 tag

H1 tags are extremely valuable and putting a single one or a dozen of them in your content will certainly not hurt your SEO. The reason is Google actually recognizes a page as worthy of being in top search engine rankings when the H1 tags are fittingly placed, not on how many they are.

And so, again, it does no matter how many H1 tags you’ll embed on a particular webpage, your established search engine rankings will be fine, granted the page has good semantic markup.

This was made even possible by HTML5 which uses a template where you can have an H1 tag per section. But then, again, no matter what markup language you use, Google is smart enough to identify if you’re using H1 tags properly.

Of course, while you can add countless H1 tags to your page as much as you want, you also need to watch yourself so it won’t turn into something spammy. We all know that online visitors hate spam and once they suspect that you are peppering the content with H1 tags, then they’ll more likely bounce out.

Also, header tags is in a hierarchy for a reason. If you really do not need H1 tags to divide content, you can maximize the use of H1 tags and the rest of the header tags.

Advantages of using a lot of H1 tags

Having multiple H1 tags will elevate your SEO status in many ways. First off, having many H1 tags will look good for your webpage granted the content calls for it. If you are putting H1 tags just for the sake of it and the section does not open to a separate content then expect user experience (UX) to suffer.

Next, while adding more than one H1 tags will not hurt or improve your search engine rankings, it will definitely provide better impressions which you need for Google to continuously put you in the map.

Guidelines for H1 Tags - Redkite Digital Marketing

Having many H1 tags also puts your digital marketing company in the Philippines a step ahead of a practice that should be more common in the future. HTML5 allows its users to have several H1 tags naturally so expect for this to be customary once everyone is integrated with the markup language.

Steps on using more than one H1 tag

We can’t emphasize this enough but good content is what you need before starting the H1 tag downpour that you want for your website.

More than anything, a good content (grammar, keywords, and all) brings in and retains the visitors; other elements such as H1 and H1 tags only help the process. When you come out with good content, it also means you know where to put the H1 tags that you are meaning to include so the H1 tag implant process should be easier.

Of course, you need to know the proper place for your H1 tags. They should be in the top sections of the page, usually as titles.

Now that you are using a lot of them, you can substitute some H1 tags to H2 tags. Note that there is a big difference between H1 and H2 tags and you can’t just carelessly trade one to another. Ensure that tag that you are using is suitable to a content that follows it.

Adding Multiple H1 Tags - Redkite Digital Marketing

Keywords should also not be forgotten. Since you are using multiple H1 tags, better distribute your keywords. Not every H1 tag should have a keyword and if one has one, make sure it has appropriate keywords and is semantically correct.

It’s thrilling to think that what looks like a miniscule element in a content actually needs a lot of SEO care to be beneficial to the entire digital marketing fare! In the end, we must realize that SEO will never be glued to traditional and tried-and-tested means, there will be new innovations that you need to adapt to catch up.

There are a lot of confusion about whether it’s good to have more than one H1 tags or not. Now that the mediator of all our SEO efforts have confirmed that it does not matter, you can put multiple H1 tags to your heart’s content!

Do You Need Native Advertising? Why or Why Not?

Ads or advertisements, whether they are paid or not, is a beneficial type of strategy for any type of business.

And if you are going for this route for your digital marketing here in the Philippines or elsewhere, you need to understand that the creation of ads is not simply putting together words and images and releasing it with any of the platforms that you are using.

Do You Need Native Advertising

To work, ads also need to look organic, like they are really part of the picture. This is where native ads come in.

Native advertising is meant to make your ads look like they are not ads. How can you do this? It is by simply integrating the ad in the platform that it appears in, having the same look and function as the other elements presented.

Still not clear about it?

Then you probably should read more.

How native advertising works

Every time you scroll down your Facebook or Twitter feed, you will often see ads that are identical to other posts but are tagged as either Sponsored or Promoted. These are products of native advertising.

What are native ads?

Basically, posts designed to appear as if they are released real time and are part of your daily social media nosh.

Here are some examples:

Native Advertising Sample1

Native Advertising Sample2

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Native advertising has been around for a long time, especially due to the explosion of social media. With this, even other media have been injected with this form of digital advertising.

Yes, YouTube has ads, attached on the videos that you will watch. However, there also are published YouTube videos that are purely created as ads and since they are in a sea of other YouTube content, they are treated as proper YouTube videos themselves: thus, native ads.

Just look at these entrancing native ads disguised as regular YouTube videos:

 

 

The same goes for Facebook and Instagram posts as well as tweets that you see when you are lost in the social media of your choice.

Of course, people can tell native ads apart from the real posts of your company page but due to the valuable content that they see and the fact that they are catered by the platform itself, people are less annoyed with these ads and are actually most likely to check out what the fuss is all about.

Usually, native ads have links to your landing pages and your native advertisement will really prove native advertising effectiveness when there is high click-rate!

Why native advertising is the way to go

Native ads have more or less the same benefits that ordinary ads have. As paid ads, you can cover more ground by determining your demographic and targeted number whenever you are preparing and with the right native ad placement, you might bring in more potential consumers and eventually your desired revenue.

Why Native Advertising

And since native ads are designed to look like editorial content, they can introduce much needed credibility for your business and since they are visual in nature, it is easy to be creative and come up with designs to rope visitors in.

Another remarkable feature of native ads is their ability to advertise subconsciously. Most of the time they are in the background or passed by whenever someone’s scrolling but it does its job. It imprints. And since they are less invasive like other ads, there is a high chance of customers clicking on them maybe due to thinking it was an actual post or because they liked the way it appears. This is proven by an ad performance study which shows that native ads produce higher engagement rates than standard ads.

According to a report by eMarketer, native advertisers are poised to spend $41.1 billion on native ads this year.

Will you be one of them?

Or will you just stay and watch the side-lines, wondering about native advertising effectiveness?

How to start with native advertising

To begin a native advertising strategy, first you need to have content of high quality. This also goes hand in hand with knowing the platforms that you are going to use as you need to learn the format of their posts and what is engaging on the certain niche. Otherwise your native ad will stick out like a sore thumb. Finally, you need to time your native ads as timing is everything especially when you are putting out content!

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Facebook, Twitter, Instagram, Reddit and more platforms offer solutions for native advertising that you can customize based on your preference of your native ad.

We can say that native advertising is definitely something to consider and the need for it depends on the type of digital marketing strategy you are going for. Still, there is no harm in trying. As long as you have substantial content and products and services that will fulfill the promise of your ads, native advertising will surely be a banger for your business!

Seo Outsourcing

10 reasons Philippines SEO Outsourcing is more than about saving money.

SEO is universal. What algorithms Google applies to the States, Canada, Australia and in any other country, generally applies to everyone, including us. So while cost-saving on monthly SEO is actually a benefit one can get from outsourcing SEO to the Philippines, here are more reasons why Philippines is an amazing place to outsource.

#1 SEO Content Generation

In today’s generation, winning at SEO happens through content. In the Philippines SEO industry, content writers, graphic and visual artists are hired to make up content for blogs, websites and social media. Content personnel are thoroughly screened and tested to assure that the company hires only the best. People who are interested in making writing their career know that there are many possibilities in SEO these days than in any other industry. One may be an amazing writer but if the person doesn’t understand the basics of SEO and social media then you simply cannot enter the SEO industry in the Philippines. The bar has been raised for copywriting and content generation in the country.

#2 SEO Analysis

The demand for SEO analysts and their salaries have grown higher than ever before. In the Philippines, most SEO analysts diagnose everything from content, links, social media, copy uniqueness, social interactivity, website metrics and CRO (conversion rate optimization). They are skilled at auditing websites, making reports and executing SEO strategies.

#3 Branding

Local businesses in the Philippines themselves thrive on branding and being niche-oriented. This is not a new concept for this part of the world to understand.  SEO professionals in the Philippines are trained to understand the brand, their uniqueness and value proposition in each and every SEO campaign.  This is what Philippine marketers focus on – both offline and online.

#4 Updated and Upgraded SEO

Although this is something that all SEO agencies do worldwide, (i.e. update and upgrade their SEO as needed) in the Philippines, the SEO industry is competitive. A lot of companies are putting up their own SEO firms. The SEO agencies that do well are those who are always updating their SEO strategies.

#5 Social Media

When it comes to social media, the people in the Philippines are no different than people in the west. They are proactive and huge social media contributors and consumers. When social media strategies are applied alongside content and link building, they will result to huge SEO benefits. We are lucky that social media is very appreciated in this part of the world as Filipinos like to “share” their opinion.

#6 Competitiveness

The Philippines has always been a top outsourcing destination due to its close American and European (Spanish) ties from the past. Outsourcing has been a way of life in the Philippines and we are very competitive in this industry. We know its benefits and we know how to keep ourselves in top performance levels.

#7 On-Page Optimization

Beyond just developing websites, most Philippines SEO companies employ web-coders to assist in their SEO.  They are trained to optimize the pages skilfully for faster page load speeds and for better crawl-ability of a website.

#8 Conversion Rate Optimization and Design

In the Philippines SEO industry, usually agencies have their own designers, developers, SEO analysts and CRO specialists.  CRO is hugely embedded in design, whether through graphics, multimedia or text.  Having this advantage from a single company is crucial for success in getting on top of the search engines and for converting visitors.

#9 Teamwork

The value of teamwork is deeply ingrained in the work habit of the Filipinos. From elementary education, high school, college, and even at work, Filipinos display astonishing team effort. They deeply believe that success comes to those who are better organized and highly motivated. They strongly encourage team spirit and this leads to a healthy SEO. They are very cooperative within themselves and regard their team leaders to the highest levels.

#10 Talent

Philippine SEO simply thrives because of the SEO talent that is growing within the industry. From freelancers, small agencies to bigger digital agencies, SEO has become a line of work that is taken very seriously. There are annual SEO events, Digital marketing conferences and Content leaders that are taken to the center stage.  This great migration is due to the amount of demand for Philippine SEO specialists as they have already started to supply world class SEO locally and internationally. In the end, SEO is about talent. It’s about hiring the best person that your marketing budget can buy.

Epilogue :  No matter what people say, SEO professionals know that there are only 2 types of SEO.

  • Amazing SEO – improves company’s presence drastically and makes them look awesome!
  • Bad SEO – average, none or negative results.

Outsourced SEO is affordable because of the infrastructure itself i.e. smaller business taxes, business rent, starting salaries and the cost to train personnel. It is not because the SEO personnel have sub-standard professionalism in creating the availability of affordable SEO. Read more about Challenges in outsourcing SEO abroad and how to overcome them.