Why You Should Use YouTube More for Your Digital Marketing

You couldn’t list down the most famous social networking sites without mentioning YouTube. First surfaced in the mid-2000s, YouTube is now one of the largest websites there is that drives insane amount of traffic than anyone could ever think of.

And what makes YouTube unique is its main handle: videos. Through content put in the website, users have more engaging interaction that leads to better marketing. As a digital marketer, we often forget about YouTube digital marketing and this post is here to help you realize why you should be uploading that content now.

Content-making is exceptional

What’s more creative than making videos? Through them, your creative juices are consumed to the brim just to craft the perfect content that is not only appealing but also valuable to the audience.

Once you get the flavor that your audience wants from you, it’ll be easier to create videos that you can use for your YouTube digital marketing or the marketing of your products and services.

YouTube digital marketing still has SEO

The reason a lot of digital marketers skip YouTube is because they think it lacks SEO capabilities that can be of any benefit for their websites. This is not true. What you need to do is make sure that the title, tags, and descriptions are all optimized. You just don’t plaster title on the video you think is cute and attractive: you need to have keywords that are backed by research so your video lands in the top of search results. Links, annotations, custom thumbnails, and how your channel is presented is also important to garner good SEO from the YouTube digital marketing venture.

You can reach bigger audience

As you begin to put better content and your YouTube SEO gets more precise, you will gain more and more followers and you can even have the chance to go viral. Know that once your videos get millions of play time then you have hit a milestone for your digital marketing in the Philippines. With this boost, you can easily market your business and acquire return of investments that you desire and vanquish some of the digital challenges you are facing.

We can say that other leading social networking sites today only realized how powerful videos are once they saw YouTube’s digital marketing success. This is not a bad thing because as a digital marketer you need to ride the feat of others to figure your own. It’s a well-known fact. And YouTube is available for anyone to find their footing, even when it comes to digital marketing in the Philippines.

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SEO Changes: How Users Became Top Priority These Days

SEO changes are inevitable. During the many years that it is being used to rope in website visitors to gain footing, innovations and evolutions are only natural to transpire. And one of these evolutions are the shift of priority of SEO endeavors. During its initial establishment and eventual thriving, SEO was just being accomplished to get audience no matter the cost. But now, everyone had learned that User Experience is the paramount to having an authentic, actually long-lasting SEO engagement.

Let’s take a trip down memory lane and see how SEO had changed these past years for its users and how you can tweak your own mechanics to better fit your audience!

The Refurbished User Experience

If you have been using the web in the early 2000s, you would remember how bulky interfaces look, how dizzying colors are, and how overwhelming fonts can be. Today, this would not work and your bounce rate would skyrocket, meaning your SEO will suffer terribly—simply because they do not make for a satisfying user experience. As time goes on, people’s tastes have become more sophisticated, not just in design but in content as well.

Gone are the tacky designs and the less-than-filtered content, SEO changes paved way for brimming with sleek designs and actually engaging and useful content. Specifically, websites now are made sure to fit in different devices and we will be sure seeing more of this in the future due to Google’s mobile-first indexing.

UX design or how your website looks and is navigated have also became more complex than before, from knowing your audience to setting up your site’s wireframe, the strategies have turned multi-faceted to ensure that the journey’s user is a worthwhile one.

The Benefits of Focusing on Users

When the needs of a user are fulfilled, expect for trust to grow. With this, they will come go further your services, will come back for more, and tell people about the customer satisfaction you provided. In retrospect, an outstanding user experience calls for valuable returns for your business because of brand loyalty and even if some won’t go ahead with what you offer, there will still be an imprint that might prove useful in the future. According to studies, good user experience in the website can produce conversation rates up to 400%. This is one of the best benefits to come out of the many SEO changes over the years.

Users are a vital part for a successful SEO, even if you have the most organized system, you will not garner any return of investment (ROI) if you do not have a connection to your potential users. Digital marketing is for people and about people so if you’re still adhering to some SEO changes then you are definitely falling behind. Did you know that only 55% of companies perform user experience testing for their website? Step up, do not follow the herd: instead, be the one the people will follow.

The Benefits of Using Multiple H1 Tags

Google had made it clear that digital marketers can use as many H1 tags as they want. Despite this, we still recommend going for a single one for formatting purposes and the fact that one H1 tag can already bring you desired SEO (Search Engine Optimization) returns.

However, if you insist on using many H1 tags, probably due to aesthetics or further digital marketing strategies, there is definitely no problem! But you need to be still mindful to ensure that you are not wasting time and resources. Here we have a post that should help you focus more on H1 tags and other headings for better SEO!

Guidelines of using more than one H1 tag

H1 tags are extremely valuable and putting a single one or a dozen of them in your content will certainly not hurt your SEO. The reason is Google actually recognizes a page as worthy of being in top search engine rankings when the H1 tags are fittingly placed, not on how many they are.

And so, again, it does no matter how many H1 tags you’ll embed on a particular webpage, your established search engine rankings will be fine, granted the page has good semantic markup.

This was made even possible by HTML5 which uses a template where you can have an H1 tag per section. But then, again, no matter what markup language you use, Google is smart enough to identify if you’re using H1 tags properly.

Of course, while you can add countless H1 tags to your page as much as you want, you also need to watch yourself so it won’t turn into something spammy. We all know that online visitors hate spam and once they suspect that you are peppering the content with H1 tags, then they’ll more likely bounce out.

Also, header tags is in a hierarchy for a reason. If you really do not need H1 tags to divide content, you can maximize the use of H1 tags and the rest of the header tags.

Advantages of using a lot of H1 tags

Having multiple H1 tags will elevate your SEO status in many ways. First off, having many H1 tags will look good for your webpage granted the content calls for it. If you are putting H1 tags just for the sake of it and the section does not open to a separate content then expect user experience (UX) to suffer.

Next, while adding more than one H1 tags will not hurt or improve your search engine rankings, it will definitely provide better impressions which you need for Google to continuously put you in the map.

Having many H1 tags also puts your digital marketing company in the Philippines a step ahead of a practice that should be more common in the future. HTML5 allows its users to have several H1 tags naturally so expect for this to be customary once everyone is integrated with the markup language.

Steps on using more than one H1 tag

We can’t emphasize this enough but good content is what you need before starting the H1 tag downpour that you want for your website.

More than anything, a good content (grammar, keywords, and all) brings in and retains the visitors; other elements such as H1 and H1 tags only help the process. When you come out with good content, it also means you know where to put the H1 tags that you are meaning to include so the H1 tag implant process should be easier.

Of course, you need to know the proper place for your H1 tags. They should be in the top sections of the page, usually as titles.

Now that you are using a lot of them, you can substitute some H1 tags to H2 tags. Note that there is a big difference between H1 and H2 tags and you can’t just carelessly trade one to another. Ensure that tag that you are using is suitable to a content that follows it.

Keywords should also not be forgotten. Since you are using multiple H1 tags, better distribute your keywords. Not every H1 tag should have a keyword and if one has one, make sure it has appropriate keywords and is semantically correct.

It’s thrilling to think that what looks like a miniscule element in a content actually needs a lot of SEO care to be beneficial to the entire digital marketing fare! In the end, we must realize that SEO will never be glued to traditional and tried-and-tested means, there will be new innovations that you need to adapt to catch up.

There are a lot of confusion about whether it’s good to have more than one H1 tags or not. Now that the mediator of all our SEO efforts have confirmed that it does not matter, you can put multiple H1 tags to your heart’s content!

Do You Need Native Advertising? Why or Why Not?

Ads or advertisements, whether they are paid or not, is a beneficial type of strategy for any type of business.

And if you are going for this route for your digital marketing here in the Philippines or elsewhere, you need to understand that the creation of ads is not simply putting together words and images and releasing it with any of the platforms that you are using.

To work, ads also need to look organic, like they are really part of the picture. This is where native ads come in.

Native advertising is meant to make your ads look like they are not ads. How can you do this? It is by simply integrating the ad in the platform that it appears in, having the same look and function as the other elements presented.

Still not clear about it?

Then you probably should read more.

How native advertising works

Every time you scroll down your Facebook or Twitter feed, you will often see ads that are identical to other posts but are tagged as either Sponsored or Promoted. These are products of native advertising.

What are native ads?

Basically, posts designed to appear as if they are released real time and are part of your daily social media nosh.

Here are some examples:

Native advertising has been around for a long time, especially due to the explosion of social media. With this, even other media have been injected with this form of digital advertising.

Yes, YouTube has ads, attached on the videos that you will watch. However, there also are published YouTube videos that are purely created as ads and since they are in a sea of other YouTube content, they are treated as proper YouTube videos themselves: thus, native ads.

Just look at these entrancing native ads disguised as regular YouTube videos:

 

 

The same goes for Facebook and Instagram posts as well as tweets that you see when you are lost in the social media of your choice.

Of course, people can tell native ads apart from the real posts of your company page but due to the valuable content that they see and the fact that they are catered by the platform itself, people are less annoyed with these ads and are actually most likely to check out what the fuss is all about.

Usually, native ads have links to your landing pages and your native advertisement will really prove native advertising effectiveness when there is high click-rate!

Why native advertising is the way to go

Native ads have more or less the same benefits that ordinary ads have. As paid ads, you can cover more ground by determining your demographic and targeted number whenever you are preparing and with the right native ad placement, you might bring in more potential consumers and eventually your desired revenue.

And since native ads are designed to look like editorial content, they can introduce much needed credibility for your business and since they are visual in nature, it is easy to be creative and come up with designs to rope visitors in.

Another remarkable feature of native ads is their ability to advertise subconsciously. Most of the time they are in the background or passed by whenever someone’s scrolling but it does its job. It imprints. And since they are less invasive like other ads, there is a high chance of customers clicking on them maybe due to thinking it was an actual post or because they liked the way it appears. This is proven by an ad performance study which shows that native ads produce higher engagement rates than standard ads.

According to a report by eMarketer, native advertisers are poised to spend $41.1 billion on native ads this year.

Will you be one of them?

Or will you just stay and watch the side-lines, wondering about native advertising effectiveness?

How to start with native advertising

To begin a native advertising strategy, first you need to have content of high quality. This also goes hand in hand with knowing the platforms that you are going to use as you need to learn the format of their posts and what is engaging on the certain niche. Otherwise your native ad will stick out like a sore thumb. Finally, you need to time your native ads as timing is everything especially when you are putting out content!

Facebook, Twitter, Instagram, Reddit and more platforms offer solutions for native advertising that you can customize based on your preference of your native ad.

We can say that native advertising is definitely something to consider and the need for it depends on the type of digital marketing strategy you are going for. Still, there is no harm in trying. As long as you have substantial content and products and services that will fulfill the promise of your ads, native advertising will surely be a banger for your business!

The most important KPI in Digital Marketing and SEO services—Sales!

A whopping number of 380 websites gets launched daily. And almost 6,000 apps appear daily in the Google App Store.

I think you would know what I am trying to reveal here.

Yes, you got it.

There is too much stuff out there for us to use and try, pay for and most of it will be useless since only 15% of those things will actually have some sort of success.

The heading on our title says it all.

It’s all about the SALE.

And most of us are using things and doing things we don’t even need to! We are hooked to them and instead of having a simple one to two Key Performance Indexes (KPIs), we have made probably about 10-20.

I am not saying that you shouldn`t have so much KPIs, I am simply saying make one to two your bottom line KPI to know if things are going right or wrong.

And in my opinion, those digital marketing and SEO services’ KPIs should be Traffic Generation and Sales. Read here about the only one guarantee of success in Digital Marketing.

As an SEO services provider for a client, I am responsible for focusing on traffic—aside from focusing on mastering certain digital marketing skills. My clients’ sales team should focus on the sales.

Upon simplifying things can we have clarity. Clarity is key to the direction to where you want to go. It’s your goal!

“A goal is a dream with a deadline.” —Napolean Hill

Napolean Hill Sums it up that you,

1. Need a goal, and that,
2. The goal needs to have a deadline.

This will keep you engaged and will force you to prioritize things and to work on them first before anything else.

Remember that because you have the best ability to dribble in basketball or soccer doesn’t mean that you can bring the goal or basket. You could be a terrible shot and miss all the time!

And in the end anyways, it’s always about the sales. Do not ever forget that and you will understand what you need to do. Let that be crystal clear to us all.Now go and present your clients with the best digital marketing and SEO services report!

The 1 Thing That Guarantees Success in Digital Marketing

What’s the one thing that can guarantee your success in Facebook or Google?

Links? Content? Boosted ads? Or some kind of new update or strategy?

Sincerely, I wanted to sit back and find what to blog about and after visiting a few blogs like 3 Tips for SEO 2018 and SEO: Rank Brain and How it Works 2018, I just got very tired.

And then I realized none of my clients in digital marketing in the Philippines and abroad would be interested in me making a blog like that.

Why?

‘Cause it sounds like too much work with little or no direction.

Like a bad investment.

Like too much pixels and not much people.

And pixels don’t buy stuff—people do.

The biggest cause of failure for start-ups and small businesses is losing focus—doing too many things at once and spreading yourself thin. Being thin in this age when everyone’s trying to get noticed is like begging for failure.

So…

What is this wondrous one thing that’s guaranteed to succeed in Facebook or Google?

Simple: A business plan.

But not just any business plan.

It should be formulated and calculated with “If this, then that; if not, then something else.”

A business plan built with a long-term vision but focused on the short-term goals—the way the eyes of an eagle can zoom in a prey and zoom out to see the whole forest below.

Let’s think of it this way: If you are a realtor in Las Vegas, why target all of Las Vegas in your Facebook Boost instead of targeting a specific zip code? Why target difficult keywords when you can research for longer tailed keywords?

So, my advice is this: Think BIG but start with a calculated plan. Focus on one product or service and be absolutely the best in that niche. Focus on being a wedding photographer instead of just a professional photographer. After all, you can always grow from that point. And always be perseverant.

Sylvester Stallone nailed this right in an interview. He said, “Just get one thing right.”

I believe that it must be a simple goal—it won’t be easy but it’s nice to keep things simple and work up from there. Having a focused business plan will help you:

• Write the focused content
• Be an authority on the subject
• Write the right copy for your ad
• Write the right meta data
• Decide on the right schema to work on
• Tweet and hangout with the right peers
• Find the right groups
• Earn the links
• Get the right shares and mentions
• Have the right page speed loads for your page
• Produce an absolutely well-designed landing page

Life will truly be a blessing and things will fall into place.

My conclusion here is that Facebook and Google’s algorithm will always go the same place they’ve always gone in the last decade or so—and that’s user satisfaction.

So, if you’re on board with their user-satisfaction-first mantra, you will always do well.

But this satisfaction will not come if you keep being distracted with too many things.

Remember Sly’s advice: all you have to do is to get that one thing right.