Real Estate Homepage

Is your Real Estate Site Homepage Really Serving your Customers?

The most important page in a website is none other than its homepage.

It is more than a page that introduces your business to the viewers as it actually works as a guide. If one gets lost, one can always go back “home” and start again.

It is also the most valuable page that glues the entire site together. It basically works as a tool for the users to get to the page or content they want to see.

In Real Estate, the homepage needs to be designed to address the interests of the visitor. Why are they even there? What do they want? Read our Complete Online Marketing for Real Estate to understand what they really want.

Buyers come to a real estate website to buy homes. Sure, they maybe on different levels on the decision making process spectrum but all the same, they are there to make a purchase – maybe in a few weeks or even a few months’ time.

They make their purchase decision after considering all possible options available for them. Possible options meaning price ranges, home specifications, location, commute time to and from work or school, security and ten to twenty to a hundred more decision making parameters.

So how can we help them in their quest? With the use of our site, of course!

Let’s start with the homepage. Here are some popular content and site functions you will observe in most real estate websites:

The Navigation Bar or the Menu

the-navigation-bar-or-the-menu

The menu or navigation bar is usually seen at the top of a real estate website. It typically has these items on them which are either hidden or perfectly shown:

  • Home and/or Logo to redirect directly to the homepage
  • Search (drop down for price range, communities)
  • Sales (recently sold homes)
  • Blog (blog area of the site)
  • About

Some other common items are tools such as Home Mortgage Calculators, Market Reports and a Sign-up | Login area which gives full access to the MLS and other restricted areas of the site.

Additional Navigational Experience

additional navigation

Most of the time items or content of the entire site can be cut to portions and displayed on the homepage as “teasers” of what the entire site actually contains.

Think of it like playlists. In iTunes, one can set up different playlists, right? The exact same thing goes for real estate websites. We can display homes in a variety of ways.

Some of these playlists are pre-made popular search criteria like Search by Price, Search by Area, Most Viewed Homes or Recently Listed Homes. You can cut up your library into as many playlists as possible.

In some recent sites we’ve made, we have even sliced them up into categories such as Search by Design and Search by Features.

This is an ideal way to set up the homepage as it allows the real estate agent to summarize the site and let the visitors proceed as they wish to other pages.

Some of these pre-made searches are more efficient over others. People would generally hit Search by Price much more than Search Homes by Design. So it’s better to place the more powerful search categories on top of the others for faster access to those pages.

An Overall Feel – The Intuition

an-overall-feel-the-intuition

In a sense, Google, Yahoo and Bing all do the same thing – they reply to our search queries. Zillow.com, Homes.com and Trulia.com also kind of do the same thing. They display results of homes for sale with the specifications given by their users.

But how did it feel like while working on Google or Zillow? Why did they stand apart from the others by almost by a mile?

A good reply to this would be that the overall feel of using their search services are very satisfactory. We get answers quickly and accurately and their interface, though very simple, is effective.

Your site content may be amazing but if it does not feel right or if it seems out of place, then this may cause people to leave the site and not come back. Or yes, they may come back, but very reluctantly.

We want the homepage to have the right feel. First of all it should feel smooth i.e. no rough edges such as slow load speeds, errors, glitches and vague content.

Another element of amazing homepages is that they should allow for a deeper navigation within a few clicks.

It’s like a child jumping back and forth – almost predictable on the outcome and without breaking any sweat. It literally should be a “walk in the park.”

Here are a few considerations you should be aware of that can affect the smoothness and easiness of the homepage:

Fast Page Loads

page loads

Slow loading sites are a disservice to your customers. It’s like asking them to fall in line when they want your service right now. Remember, they will not wait for your site to load. Use Google Page Insights to check your homepage and have your developer score above 95% to ensure fast page loads.

Accurate Page Loads for Devices and Browsers

accurate page loads

Mobile and Browser site compatibility audit.

I do not use Safari much, but most of your customers do. You may not use an Android device but thousands of your customers do. Not having all devices and major browsers ready to display your content shows that you do not care enough.

Although this is a tiring and time-consuming process, we recommend using manual inspections. There are some programs that can help you detect non-compatibility but they have not been 100% accurate. In fact, they are still far from it.

Fast and Up-to-Date Search Results

search results

Overall Site Search Functions and updated MLS results.

Information is the agent’s biggest asset. Outdated information is not helping you be on top of your game.

Here’s a list of other contents and functions within the homepage that need attention:

  • Site layout
  • Font consistency
  • Proportionally sized fonts and divisions of the page
  • Organized Navigational Sections (Search by Price, communities etc…)
  • Brand Content (About, Testimonials, Reviews, Sales, other achievements)
  • Contact Tools (Newsletters, Contact Us forms, Phone Number, Google Maps with Address, social accounts, blog updates)
  • City/Town Content – Not just for SEO, this content should prove that your site is the #1 resource for home updates, community knowledge, and market knowledge.

Art is important but design is when art and functionalities meet to satisfy a specific need.

The visitors are not in the site to be wowed. They are there because the homepage offers a service to them. Ultimately, the homepage and the entire site is the tool that helps them make their buying process easier and more effective.

So keep on at that homepage to see better results.

The Art of Avoiding Random Acts of Internet Marketing

Almost every start-up or a business wants to do this:

  1. Get a domain
  2. Set up email
  3. Get logo done
  4. Start a website
  5. Do SEO to the website
  6. Do social media marketing
  7. Do email blasts
  8. Rinse and Repeat #5,#6, #7 and #8

 

We all know this particular formula. It’s pretty simple and can be delivered by anyone – which is also exactly the reason why many fail in internet marketing. The simplicity itself intended starts to actually seem to be more daunting.

For example, in the music industry, things can be this simple theoretically: 

  1. Make band name
  2. Get guys in the group
  3. Write songs
  4. Record and Perform Songs
  5. Promote Band
  6. Rinse and Repeat #3, #4, #5 and #6

By now, you understand how simple lists (like the ones above) can take years or even a lifetime to build.

Try Googling, “why does internet marketing fail” – the sites that appear in the results can be summarized into a recurring word – “lacking.”  Internet marketing fails because the people behind the business lack:

  • Experience
  • Expertise
  • Patience
  • Persistence
  • Uniqueness

When you “lack” these qualities, the alternative would be to do things randomly. Marketers are always in the NEED to do something – either their bosses are breathing behind their necks to get things done or they are their own boss and they feel they should write 20 blogs this month, make 20 links, have a Facebook following of 10,000, and do Snapchat or Periscope just because it’s the latest trend!

The best way to get around this faux-pas is to plug-out, breathe, and think why it is what we do?

Why are we even doing this in the first place?

If there is no real and genuine purpose for the content or the link, why are we even there?

Some really good information out there can help you level up your game.

Here is RCS (Real Company S#!@) coined by Wil Reynolds from Seer Interactive at MozCon 2012 and 2013. These are a must watch! I highly recommend you watch this as it will be a wise investment on your part to build your own insights into internet marketing.

RCS (Real Company Stuff), is the opposite of doing Random Acts. From now on, every activity that you do and perform, base it on doing Real Company Stuff. The best way for me to explain this to internet marketers is by telling them to not consider themselves as “out-sourcers” but as “in-sourcers.”

I ask them to think like what the client company would do if they had their own dedicated Search or Social experts in their own company and if their lives depended on it, what decisions would they make? What would they prioritize? How would they track their work and results?

This is how we perform at RedKite. We like to think of ourselves as doing RCS for our clients as if we were “In-sourcing” and removing any Random Acts of Internet Marketing.

Read how our Redkite SEO outsourcing services are based on actual “in-sourcing” ideas which support RCS thought process from concept to execution.

A RedKite User-Designed Website

Is there a formula to making websites?.. In my opinion, there is a production back-line like in every other industry, but thats it!.. there are ways to manufacture Ideas, but the most important and hardest part, starts with Imagination .

There is more what happens in the ‘behind-the-scenes” at RedKite Internet Marketing and Web Designs Philippines.  I want to share why I know RedKite Websites are artistic, scalable and most of all,  “User-Designed”  – A phrase I am working on, since we make websites, as we see how the end-users, would use them.

Any Successful Website Starts With Imagination

I like to make websites using plain “child-like” imagination. I imagine going through a website from two points of view i.e.

  • I think of how the website experience would be from the homepage going forwards and back.
  • I think of how this website experience would be from other landing pages (this is important especially for SEO since most visitors drop into a landing page other than the homepage. They maybe category pages or they may just be smaller blog pages or sub-service pages.)

After I get the feel of the navigation, I look for conversion points. Conversion points are those smaller pieces of content that drives a visitor to opt-in or to engage them to inquire about a product/service.  These pieces of content are generally customer reviews, testimonials and results.

Then, I think of how I am going to successfully get them to contact us, what information they need to supply us and how I will sort them into the database for future emailing.

At this point I am pretty sure of how people will use the website, I usually then proceed to thinking of an interface that can make sense of how quickly one can get to the most important data quickly. I want the experience to be engaging, impressive and most of all, intuitive.

After that, I am off to social media. I want to present us well in our social media. I want the social media accounts to be active with relevant social information. I want to see how I can get them to understand the purpose of what the site is all about, the people, the achievements.

From The Mind to The Wireframe

It is now time to turn this dream of a website and put it into a visible blueprint. This is the point where the Sitemap and wireframes of the site is then produced.  The sitemap and the blueprint, allows me to communicate the vision of the website into smaller chapters.  It also allows for the SEO team to see any glitches in the structure of the website and if it will make sense for Search Engines to correctly index and categorize the website.

The Wireframe To Photoshop

The Wireframe is then brought to life using Photoshop. This is the mock up process where the actual look of the site is developed. From menu bars, columns, text position and buttons, laying out a website visually is the most interesting phase of the entire designing process. At this point, the website is still hypothetical, a digital representation of a website, but still this needs to be sliced into something the internet and browsers can read.

Photoshop To HTML/CSS/PHP

The layouts are then sent over to the web team. They find ways on how to cut, slice and code the visual representation into something that computers and browsers can read and interpret using web code.

Code Back To Graphics

Once the site is coded, graphics check for accuracy of the Code. There should be no difference, “A” should be equal to “B”. The fonts, colors and images should match the photoshop design. If it is identical, it is sent backwards to SEO and Sitemap for a final check on SEO health.

Approval Of The Website

Is the website congruent with the vision? Is this website that was imagined, now existing in reality? Is it as close as possible to the concept?

If it is, it is good for a RedKite launch!

Remember, We Want You to Outsource Your Web Designs To Us, For a Reason (not just because its cheaper), but we don’t what you to take our word for it, we want you to call USA (516-874-4777) or Philippines ( 0063-46-416-2483),( 0063-928-980-9277),  and we want you to have a serious business discussion with us. We want to tell you why RedKite Web Designs can make a difference in your business.

RedKite Services – 1 Turnkey Solution for Modern Businesses

RedKite - A Complete Web Service Company To summarize, think about this? We all want websites, to rank in Google and have an incredible visitor rate, but do you have the resources to maintain your website and traffic 100% optimized all the time? This is where RedKite Philippines steps in to deliver an amazing partnership opportunity. How would you like to have a 24/7 weekday support for businesses in the United States, UK, Canada and Australia for these professional services:

  • Web Design
  • Website Maintenance
  • Web Master
  • Application Developer and Programmer
  • SEO copywriter
  • Link Builder
  • Online Reputation Manager
  • Project Manager
  • Online Consultant
  • Virtual Assistance
  • Customer Service

Only at US$35/Day!

RedKite: A Complete Web Service Company   RedKite Internet Marketing & Web Design RedKite has been in the internet marketing world for over 8 years now. For years, we have worked with North American Businesses and have grown together successfully. Whether you are running a huge firm, small-medium enterprise, or a single proprietorship, our plethora of services can fit into your daily requirements.

Our Services

Search Engine Optimization (SEO)

The algorithm of search engines is dynamic and complicated. They are now becoming to act more like humans. They know if they’re being fooled and they know if they’re being manipulated.Our mission is to understand, harness, and use the power of search engines to increase marketability, generate leads, and ultimately generate results.

Our SEO campaign is broken down into several sub-services. We create blogs, tweak the website, create infographics, do copywriting, formulate link building strategies, analyze the competition and research keywords that makes money for our clients.

  • Keyword Research

Keywords are the heart of SEO. It is that query that people use to search for products and services in the internet. We analyze your competition, generate keywords and rank clients websites on search engines.

  • Link Building

Link building, as the name suggest, connects the link of the different web pages and websites. We scour every directory, every page, and website in an effort to create links that are relevant to the main website.

  • Blogs

RedKite's Blogs

Every week, we generate original content, blogs and articles for our clients as part of our social media and SEO campaign. The blogs would be shared onto various social media sites such as twitter, facebook, google+, etc. for maximum social citations.

  • Infographics

Infographics, like blogs, are also part of our social media campaign. Infographics are also shared on social media sites for maximum customer knowledge dissemination.

  • Website tweaks

RedKite Website Tweaks

If you have an existing website, we would perform an on-site audit, analyze what needs fixing, and tweak it according to the rules and guidelines set by search engines.

Every business owners who want to venture into the online world needs a professional and well-built website. A website should match the business description, show the uniqueness of the firm, and why the business is ahead of the competition.

RedKite has been creating, designing, and maintaining website for many years. We build websites for professionals, businessmen and corporations. Each of the website that we build is carefully analyzed and matched according to the behaviorism of our clients target audience.

We never use templates in our web design, we want our websites to be personalized for every client. Our goal is to meet their demands and requirements” – Reine Ojeda, Head Web Developer

  • Customize your own site

We design our website based on your preference. You may suggest your own idea to our designers. We would send you a prototype of the website before we do actual coding work.

  • Responsive Website

RedKite's Responsive Website The website that we build are compatible with all browsers and mobile devices. A thorough quality-assurance is conducted before any website is launched.

  • User Friendly Backend

RedKite's Backend How would you like a backend that even a kid can navigate? The backend of our website are user-friendly. You can easily manage the content, post pictures, reply to inquiries, and manage leads — All with only a few clicks. Our drag and drop (WYSIWIG – what you see is what you get), live time editing allows even non-savvy administrators to handle the website perfectly.

  • Flexibility

Our frameworks are flexible, customizable, user-friendly, easy to understand and are budget-friendly.

  • Regular Maintenance and Updates

If there are new browser updates, smartphone updates, etc. We make sure that the website are still responsive. We regularly inspect for bugs & fixes.

  • Communication

If you want anything changed in your website, you can reach us quickly via emails, sms, and phone calls. We guarantee live response as we work 24/7 weekdays.

Internet Marketing SEO Internet Marketing RedKite specializes on anything that is related to Internet Marketing. We do market analysis, we do research, and we formulate and implement a game-plan based on the requirements of our clients. RedKite specializes on the following fields:

  • Search Engine Optimization
  • Site Audit
  • Web Design
  • Web Development
  • Web Maintenance
  • Lead Management
  • Social Media Management
  • Copywriting
  • Customer Review Management
  • Referral Traffic Building
  • Virtual Assistance

Outsourcing your internet marketing and web admin needs to a complete web service company is not just getting popular and preferred, it is beginning to be that competition advantage a modern business needs these days.

Virtual Assistance

Virtual Assistance is a sub-service of RedKite that provides our clients with a quick and organized way to get dedicated personnel offshore. Our Virtual Assistants are well-trained in the art of SEO, Web design and development, and internet marketing. Interested in working with us? We are just an email, skype and phone call away. You may contact us using the details below. Redkite contact us form US: (516) 874-4777
PH: 0063-928-980-9277 / 0063-46-416-2483