SEO Changes: How Users Became Top Priority These Days

SEO changes are inevitable. During the many years that it is being used to rope in website visitors to gain footing, innovations and evolutions are only natural to transpire. And one of these evolutions are the shift of priority of SEO endeavors. During its initial establishment and eventual thriving, SEO was just being accomplished to get audience no matter the cost. But now, everyone had learned that User Experience is the paramount to having an authentic, actually long-lasting SEO engagement.

Let’s take a trip down memory lane and see how SEO had changed these past years for its users and how you can tweak your own mechanics to better fit your audience!

The Refurbished User Experience

If you have been using the web in the early 2000s, you would remember how bulky interfaces look, how dizzying colors are, and how overwhelming fonts can be. Today, this would not work and your bounce rate would skyrocket, meaning your SEO will suffer terribly—simply because they do not make for a satisfying user experience. As time goes on, people’s tastes have become more sophisticated, not just in design but in content as well.

Gone are the tacky designs and the less-than-filtered content, SEO changes paved way for brimming with sleek designs and actually engaging and useful content. Specifically, websites now are made sure to fit in different devices and we will be sure seeing more of this in the future due to Google’s mobile-first indexing.

UX design or how your website looks and is navigated have also became more complex than before, from knowing your audience to setting up your site’s wireframe, the strategies have turned multi-faceted to ensure that the journey’s user is a worthwhile one.

The Benefits of Focusing on Users

When the needs of a user are fulfilled, expect for trust to grow. With this, they will come go further your services, will come back for more, and tell people about the customer satisfaction you provided. In retrospect, an outstanding user experience calls for valuable returns for your business because of brand loyalty and even if some won’t go ahead with what you offer, there will still be an imprint that might prove useful in the future. According to studies, good user experience in the website can produce conversation rates up to 400%. This is one of the best benefits to come out of the many SEO changes over the years.

Users are a vital part for a successful SEO, even if you have the most organized system, you will not garner any return of investment (ROI) if you do not have a connection to your potential users. Digital marketing is for people and about people so if you’re still adhering to some SEO changes then you are definitely falling behind. Did you know that only 55% of companies perform user experience testing for their website? Step up, do not follow the herd: instead, be the one the people will follow.

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The most important KPI in Digital Marketing and SEO services—Sales!

A whopping number of 380 websites gets launched daily. And almost 6,000 apps appear daily in the Google App Store.

I think you would know what I am trying to reveal here.

Yes, you got it.

There is too much stuff out there for us to use and try, pay for and most of it will be useless since only 15% of those things will actually have some sort of success.

The heading on our title says it all.

It’s all about the SALE.

And most of us are using things and doing things we don’t even need to! We are hooked to them and instead of having a simple one to two Key Performance Indexes (KPIs), we have made probably about 10-20.

I am not saying that you shouldn`t have so much KPIs, I am simply saying make one to two your bottom line KPI to know if things are going right or wrong.

And in my opinion, those digital marketing and SEO services’ KPIs should be Traffic Generation and Sales. Read here about the only one guarantee of success in Digital Marketing.

As an SEO services provider for a client, I am responsible for focusing on traffic—aside from focusing on mastering certain digital marketing skills. My clients’ sales team should focus on the sales.

Upon simplifying things can we have clarity. Clarity is key to the direction to where you want to go. It’s your goal!

“A goal is a dream with a deadline.” —Napolean Hill

Napolean Hill Sums it up that you,

1. Need a goal, and that,
2. The goal needs to have a deadline.

This will keep you engaged and will force you to prioritize things and to work on them first before anything else.

Remember that because you have the best ability to dribble in basketball or soccer doesn’t mean that you can bring the goal or basket. You could be a terrible shot and miss all the time!

And in the end anyways, it’s always about the sales. Do not ever forget that and you will understand what you need to do. Let that be crystal clear to us all.Now go and present your clients with the best digital marketing and SEO services report!

The 1 Thing That Guarantees Success in Digital Marketing

What’s the one thing that can guarantee your success in Facebook or Google?

Links? Content? Boosted ads? Or some kind of new update or strategy?

Sincerely, I wanted to sit back and find what to blog about and after visiting a few blogs like 3 Tips for SEO 2018 and SEO: Rank Brain and How it Works 2018, I just got very tired.

And then I realized none of my clients in digital marketing in the Philippines and abroad would be interested in me making a blog like that.

Why?

‘Cause it sounds like too much work with little or no direction.

Like a bad investment.

Like too much pixels and not much people.

And pixels don’t buy stuff—people do.

The biggest cause of failure for start-ups and small businesses is losing focus—doing too many things at once and spreading yourself thin. Being thin in this age when everyone’s trying to get noticed is like begging for failure.

So…

What is this wondrous one thing that’s guaranteed to succeed in Facebook or Google?

Simple: A business plan.

But not just any business plan.

It should be formulated and calculated with “If this, then that; if not, then something else.”

A business plan built with a long-term vision but focused on the short-term goals—the way the eyes of an eagle can zoom in a prey and zoom out to see the whole forest below.

Let’s think of it this way: If you are a realtor in Las Vegas, why target all of Las Vegas in your Facebook Boost instead of targeting a specific zip code? Why target difficult keywords when you can research for longer tailed keywords?

So, my advice is this: Think BIG but start with a calculated plan. Focus on one product or service and be absolutely the best in that niche. Focus on being a wedding photographer instead of just a professional photographer. After all, you can always grow from that point. And always be perseverant.

Sylvester Stallone nailed this right in an interview. He said, “Just get one thing right.”

I believe that it must be a simple goal—it won’t be easy but it’s nice to keep things simple and work up from there. Having a focused business plan will help you:

• Write the focused content
• Be an authority on the subject
• Write the right copy for your ad
• Write the right meta data
• Decide on the right schema to work on
• Tweet and hangout with the right peers
• Find the right groups
• Earn the links
• Get the right shares and mentions
• Have the right page speed loads for your page
• Produce an absolutely well-designed landing page

Life will truly be a blessing and things will fall into place.

My conclusion here is that Facebook and Google’s algorithm will always go the same place they’ve always gone in the last decade or so—and that’s user satisfaction.

So, if you’re on board with their user-satisfaction-first mantra, you will always do well.

But this satisfaction will not come if you keep being distracted with too many things.

Remember Sly’s advice: all you have to do is to get that one thing right.

How to Utilize Instagram for Online Businesses

How Can Instagram Help Your Business

Instagram is a free online mobile app that enables users to share photos and videos. These photos and videos can also be shared in other social media platforms like Facebook, Twitter, Tumblr, and Flickr.

Here are some facts about Instagram:

So how can Instagram help you and your business?

A lot of people use Instagram for personal purposes such as “selfie” pictures and food photography. But most users underestimate the power of using Instagram when it comes to business sales. There are roughly 130 million people who are using Instagram and there is a big chance that some of them could be your clients one day. So utilize Instagram properly if you intend to help your business boom in social media. Here are a few tips on how to do it:

1. Complete and optimize your Instagram profile.

• Make your profile public so that everyone can view your images.
• Use a clear profile picture, whether it is your logo, your product(s), or your personal photo.
• Always include a website link in your profile.
• Put on an impressive description. The description must clearly describe your business including your products and/or services.

2. Enrich your following and followers. You can do this by connecting your Facebook and Twitter to your Instagram account so that all of your feeds would appear in your other social media accounts. This is to let your current audience know that you have an Instagram account.
3. Urge engagement. You can do this by having photo contests once or twice a month (or as frequently as you prefer). This is to keep the interests of your audience alive. You can also do this by connecting it to your Facebook Fan page.
4. Utilize Instagram’s video function. You can take a quick video of your products, your office, or your services to let your audience know you better. This would let you gain more trust from your audience.
5. Never stop educating yourself. Always be alert to the latest trends about Instagram. Also, read some advice on how you can properly optimize your business on Instagram by checking out Instagram business advices and tips here: http://blog.business.instagram.com/

Instagram is a simple social media platform. All you have to do is take a picture or video, add some filters (if you prefer), and upload it. You just have to know the right products to sell and the proper images to upload.

Since we are talking about several tips on how to use Instagram for your business, it is better to provide you with some tricks on how to properly treat your audience. The following data are based on the research by http://www.agorapulse.com/blog/instagram-pictures-filters-hashtags.

1. Add more Hashtags (#hashtags). The more you use hashtags on your photos, the higher visibility they get.
   
2. If possible, don’t use filters on your photos. Photo filters don’t work well on business and brand campaigns on Instagram.
   
3. Disregard color saturation.
   
4. Include faces in your photos. It seems like users like photos that include faces in their subjects.
   
5. Understand how users react to color schemes. Instagram users tend to like those images with cool colors.

We hope that these tips can help you and your business run a good campaign on Instagram. Just play with the images and understand how users react to them. From there, create tweaks and better plans for your future posts.

RedKite Services – 1 Turnkey Solution for Modern Businesses

To summarize, think about this? We all want websites, to rank in Google and have an incredible visitor rate, but do you have the resources to maintain your website and traffic 100% optimized all the time? This is where RedKite Philippines steps in to deliver an amazing partnership opportunity. How would you like to have a 24/7 weekday support for businesses in the United States, UK, Canada and Australia for these professional services:

• Web Design
• Website Maintenance
• Web Master
• Application Developer and Programmer
• SEO copywriter
• Link Builder
• Online Reputation Manager
• Project Manager
• Online Consultant
• Virtual Assistance
• Customer Service

Only at US$35/Day!

RedKite: A Complete Web Service Company   RedKite has been in the internet marketing world for over 8 years now. For years, we have worked with North American Businesses and have grown together successfully. Whether you are running a huge firm, small-medium enterprise, or a single proprietorship, our plethora of services can fit into your daily requirements.

Our Services

Search Engine Optimization (SEO)

The algorithm of search engines is dynamic and complicated. They are now becoming to act more like humans. They know if they’re being fooled and they know if they’re being manipulated.Our mission is to understand, harness, and use the power of search engines to increase marketability, generate leads, and ultimately generate results.

Our SEO campaign is broken down into several sub-services. We create blogs, tweak the website, create infographics, do copywriting, formulate link building strategies, analyze the competition and research keywords that makes money for our clients.

• Keyword Research

Keywords are the heart of SEO. It is that query that people use to search for products and services in the internet. We analyze your competition, generate keywords and rank clients websites on search engines.

• Link Building

Link building, as the name suggest, connects the link of the different web pages and websites. We scour every directory, every page, and website in an effort to create links that are relevant to the main website.

• Blogs

Every week, we generate original content, blogs and articles for our clients as part of our social media and SEO campaign. The blogs would be shared onto various social media sites such as twitter, facebook, google+, etc. for maximum social citations.

• Infographics

Infographics, like blogs, are also part of our social media campaign. Infographics are also shared on social media sites for maximum customer knowledge dissemination.

• Website tweaks

If you have an existing website, we would perform an on-site audit, analyze what needs fixing, and tweak it according to the rules and guidelines set by search engines.

• Web Design

Every business owners who want to venture into the online world needs a professional and well-built website. A website should match the business description, show the uniqueness of the firm, and why the business is ahead of the competition.

RedKite has been creating, designing, and maintaining website for many years. We build websites for professionals, businessmen and corporations. Each of the website that we build is carefully analyzed and matched according to the behaviorism of our clients target audience.

“We never use templates in our web design, we want our websites to be personalized for every client. Our goal is to meet their demands and requirements” – Reine Ojeda, Head Web Developer

• Customize your own site

We design our website based on your preference. You may suggest your own idea to our designers. We would send you a prototype of the website before we do actual coding work.

• Responsive Website

The website that we build are compatible with all browsers and mobile devices. A thorough quality-assurance is conducted before any website is launched.

• User Friendly Backend

How would you like a backend that even a kid can navigate? The backend of our website are user-friendly. You can easily manage the content, post pictures, reply to inquiries, and manage leads — All with only a few clicks. Our drag and drop (WYSIWIG – what you see is what you get), live time editing allows even non-savvy administrators to handle the website perfectly.

• Flexibility

Our frameworks are flexible, customizable, user-friendly, easy to understand and are budget-friendly.

• Regular Maintenance and Updates

If there are new browser updates, smartphone updates, etc. We make sure that the website are still responsive. We regularly inspect for bugs & fixes.

• Communication

If you want anything changed in your website, you can reach us quickly via emails, sms, and phone calls. We guarantee live response as we work 24/7 weekdays.

Internet Marketing RedKite specializes on anything that is related to Internet Marketing. We do market analysis, we do research, and we formulate and implement a game-plan based on the requirements of our clients. RedKite specializes on the following fields:

• Search Engine Optimization
• Site Audit
• Web Design
• Web Development
• Web Maintenance
• Lead Management
• Social Media Management
• Copywriting
• Customer Review Management
• Referral Traffic Building
• Virtual Assistance

Outsourcing your internet marketing and web admin needs to a complete web service company is not just getting popular and preferred, it is beginning to be that competition advantage a modern business needs these days.

Virtual Assistance

Virtual Assistance is a sub-service of RedKite that provides our clients with a quick and organized way to get dedicated personnel offshore. Our Virtual Assistants are well-trained in the art of SEO, Web design and development, and internet marketing. Interested in working with us? We are just an email, skype and phone call away. You may contact us using the details below. US: (516) 874-4777
PH: 0063-928-980-9277 / 0063-46-416-2483